ABI: Apple iPad took 93% share of tablet market in Q310

The shipment, price and revenue data for media tablets are in for the third quarter of 2010. Published in ABI Research’s “Netbooks, MIDs, Media Tablets, and Mobile CE Market Data,” they show that media tablets were indeed the ‘promising new talent’ they appeared to be: some 4.5 million of the fashionable devices shipped worldwide during the quarter.

Of those, about 93% were Apple iPads. Senior practice director Jeff Orr notes that, “Over time, Apple’s first-to-market iPad advantage will inevitably erode to some extent. ABI Research has been tracking media tablets since December 2009; future quarterly editions of this Market Data product will include market share tracking of all the major media tablet vendors.”

The first half of 2010 was slow for netbooks, as relatively few new products were introduced. However, Orr points out, “The third quarter saw PC OEMs again breathe life into the segment by introducing new platforms that offered dual-core processors, and lighter/thinner devices with significantly better performance, sleek styling, and visual appeal.”

ABI Research’s “Netbooks, MIDs, Media Tablets, and Mobile CE Market Data” includes forecasts for all Ultra-mobile Devices (UMDs) including media tablets, netbooks, UMPCs, mobile Internet devices (MIDs) and mobile broadband-enabled consumer electronics (CE) devices. Shipments, ASPs, and revenue for these devices are provided, including shipments and revenues for each type of UMD by region, platform, operating system, and connectivity attach rates. It forms part of the Netbooks, MIDs and Mobile CE Research Service which also includes another Market Data product, Research Reports, Research Briefs, ABI Insights, ABI Vendor Matrices, and analyst inquiry support.

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 29 research and advisory services. Est. 1990.

Source: Allied Business Intelligence, Inc.

[Thanks to MacDailyNews Reader “Dow C.” for the heads up.]


    1. It’s funny how people who get paid to know better are forgetting this. Windows was on tablets – really, really crappy tablets – from 2000 on. And it was pushed heavily by Gates himself.
      I’m sure the iPad has already sold more units than all the Windows tablets sold in the last decade, so in the sense that Apple leads, as always, in the “first to not suck” market, the author is correct. The iPad’s success is also a testament to just how bad Windows tablets were for so long.

  1. It’s going to be a while before anyone catches up. All the naysayers are pinning their hopes on Xoom and Honeycomb, but that’s a failure right out of the gate. Right now, all the imitators are playing catch up to the original iPad right as the iPad 2 is about to drop. This is eerily similar to the iPod market but in a compressed timeframe.

  2. “Media Tablet” – whatever. On a typical day I use my iPad to check email, perform engineering calculations using Numbers or PCalc, display presentations using Keynote, develop project plans using SG Project Pro, and keep track of my tasks with OmniFocus. Sure I use GoodReader and iBooks to read lots of technical documentation – if you want to call that “media”. During the off-hours, it’s more about “media” – but classifying the iPad as a “media tablet” just proves ignorance.

    1. I have to admit I got a chuckle when I read… “Over time, Apple’s first-to-market iPad advantage will inevitably erode to some extent”. Way to go out on a limb there, Jeff Orr. It’s pretty darn tough to go up from 93%. Though, if anyone can do it, Apple can!!

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