“When rumors of Apple’s typical 30/70 split (Apple/publisher) for an eBook store became too realistic to ignore, Amazon moved quickly to match the terms (though they didn’t quite do so, putting a few conditions in place),” Tom Reestman writes for The Small Wave.
Reestman writes, “Until then Amazon had been taking up to 70% and no one questioned it or cared… It’s hard to believe those claiming outrage aren’t primarily motivated by the fact that this is Apple, and any Apple headline is ‘news.’ Let’s face it, ‘Amazon’s 70% Cut is Evil and Publishers Will Perish’ is an article few would have read.”
Read more in the full article – recommended – here.
MacDailyNews Take: Not only that, but content publishers who use Apple’s subscription service in their app can also employ other methods for acquiring subscribers outside of the app. Publishers can still sell digital subscriptions on their web sites or they can choose to provide free access to existing subscribers. Since Apple is not involved in these transactions, there is no revenue sharing or exchange of customer information with Apple.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
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