Mobclix analyzed apps in the Utilities, Entertainment and Games categories across iPhone and Android (based on specific criteria, see below) and found a monthly value based on ARPU (average revenue per user).
Specifically, Mobclix found that iPhone app users have a higher value than Android app users.
Also of interest, “utility” app users have a higher value than game and entertainment app users
Criteria Used:
Average revenue is defined as monthly revenue/unique users per month
Apps with 500k+ downloads and/or 75k+ daily active users were used for calculation purposes
Apps spent an average of two weeks in their categories ‘Top 10′ listing and are Free apps
Value is based only on advertising revenues
Active user is defined as a usage of 3 times a week for a minimum of 5 mins
Source: Mobclix
MacDailyNews Take: Obviousity quantified.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
If you know anyone carrying around an Android, you know instinctively this is correct.
Android is clearly for the Walmart set.
Replace value with IQ, and it’s also correct 😉
I have a few android users I work with, it’s true. (both statements)
i talked to one android user — my father-in-law– and he said that he didn’t go with an iPhone because “apple is more expensive.” (Apparently he had not even checked on the price of an iPhone).
Does that sound like the sort of person who will spend freely on apps?
This only includes free apps. Imagine if it included paid apps, where iOS flourishes and Android struggles.
This should come as no surprise. The Android OS is free, their handsets are sold for little or no profit, and the users are poorly-educated cheapskates. Not exactly a developer’s dream.
Oh come on! A large portion of Android users are geeks who fiddle and fart around with their Android gear for hours on end. They are bright and cheap not dumb and cheap. They pirate Apps and they jailbreak their phones. For the most part, these geeks are not poorly educated. Some are self educated but none of these geeks are stupid.
Android user at my work, told me he got an android so he could stream pandora. “something your iPhone can’t do”.
I stood there for a sec… Started to say something, and just walked off.
Tell me android users are smart….
Our zone of reference differs. Most Android users in my contact fit my description, although admittedly a few fit yours. We agree, however, the devices are largely in the hands of those unable or unwilling to spend freely, which is what matters most to app writers.
Freetard is as freetard does. How do you ask a tiger to change its stripes?
The average Android user has it in his mind that he’s entitled to pirate software, allow his personal information to be raped by Google and generally have his anal sphincter muscles perpetually clenched after being repeatedly reamed by Google.
Now tell me if you walk around feeling like an inmate of cell block D will you be willing to open your wallet to pay for something? No, you’ll have gotten used to being abused by free or ad driven content.
When you’ve been beaten black and blue by Google a little branding iron on the ass will feel like welcome relief.
I’m an apple guy, but shame on people making these remarks. I think apple is the best, but believe it or not, there are people that just don’t care!! They just facebook, or a good browser, or a big screen like the evo.. Why does that make them dumb?
Get over yourselfs really, it’s pathetic.
Nah, that would require thought from some of them, and as you can see by the comments, there really is none. I often wonder if the Engadget crowd and these commentators are the same, since they both have the same lame answers for each of their respective “operating system loves.” Personally, when I read these comments, it makes me truly wonder about the IQ of some of these people. They say Apple users are smarter, and well-heeled, but one does have to wonder.
After reading your comment, I’m led to believe neither camp has a monopoly on dumb.
The fact that the guy above me comprehended what you meant, as opposed to what you said, evens my conviction.
Well, if you meant to be completely obtuse, congratulations, you succeeded, since it seems the reply has nothing at all to do with mine. How did you do that?
The fallacy of over-generalization
——
believing in something based on limited information… 😉
Now I am depressed.
If you delve into the realm of “paid apps” the disparity between platforms is much greater.
A second point is that apps are not as usable on android and therefore not as sticky. The top 10 on android does not mean as much on Apple in terms of corresponding to a qualitative value to the end user.