Is it time for an Apple stock split?

Apple Online Store“On Feb. 28, 2005, with Apple (AAPL) trading at $88.99 a share, the company issued a 2:1 split. The stock closed that day at $44.86. Within a year it was once again selling for more than $80 a share,” Philip Elmer-DeWitt reports for Fortune.

“Of course, the stock has since climbed past $320 quite on its own. It closed Tuesday at a record $355.20, up 0.94% for the day and more than 690% since the last split,” P.E.D. reports. “With the six-year anniversary of that Feb. 28 event approaching and talk of a stock split once again in the air, let’s examine the pros and cons.”

Full article here.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]


  1. I’m all for it. I’d love to get in on Apple stock, but can’t afford too many shares at the current price. Also, it’s easier to double from 40 to 80 than it is from 350 to 700.

  2. It will double no matter what the price. Price is one of the biggest misconceptions of a successful stock. Less volatile at higher prices it seems. Remember. If you have $5000 and you get 10 or 100 shares. It’s still $5000

  3. Oh no; not this crap again. People who are in favor of a split don’t understand much about the market. If AAPL needed more liquidity, that would be a valid reason, but liquidity doesn’t seem to be a problem.

    If more people understood the difference between a stock’s price move and its percentage move, we wouldn’t have this constant hankering for a split.

  4. I’ll accept a split only if there’s a written guarantee if it splits 2 for 1 that it’ll go back up to $300 within a year.

    How is Apple going to double at this rate? Apple shares are already lagging well behind median target prices and Apple can barely keep up with demand. Apple would have to more than double production rates on all its products to double the share price. Wall Street is hardly going to give Apple a free pass.

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