Visiontron Retracta-Belt selected for Verizon iPhone launch crowd control

Learning from past iPhone launches, Verizon Wireless is not taking any chances controlling the crowds. The retailer selected Visiontron’s Retracta-Belt to outfit the majority of its retail establishments with crowd control stanchions for the release of the Verizon iPhone. With no preparation, Visiontron delivered over 5,000 crowd control posts taking up 8 full trailers in less than a week from the date of the order.

Visiontron’s domestic manufacturing capabilities allowed for such a quick turnaround. The recent shop renovation enabled Visiontron to handle the additional volume by opening several extra assembly lines. Lisa Torsiello – President of Visiontron commends the Manufacturing and Supply Chain departments, in the press release. “It’s always a balancing act, but I’m pleased that we maintain a large enough inventory on key items. It allows us to handle these large jobs and deliver on such short notice without affecting the normal daily orders.”

Verizon closed its online pre-order site in less than a day due to the high volume of orders it received. The Retracta-Belt crowd control stanchions and signage play a key role to keep the retail locations orderly with such large crowds. The signs are used to direct the customers to the correct area and the posts will queue customers in an organized fashion.

Visiontron Corp. is a green manufacturer of crowd control products for over 40 years. Their products include Retracta-Belt crowd control stanchions, traditional post and rope queuing systems and related crowd control signs and accessories. Visiontron has built its reputation on two important factors: quality and customer service. They listen to their customers’ wants and needs and act upon them. Visiontron’s complete manufacturing facility and decades of experience within the airline industry allow them to value-engineer and offer complete solutions to any issue that may arise.

Source: Visiontron Corp.

MacDailyNews Take: In related news, AT&T Wireless, Google, HTC, Samsung, and others selected Procter & Gamble’s Mr. Clean Magic Mop & Bucket systems to outfit company headquarters, assembly plants, and retail establishments with over 50,000 setups for the impending bloodbath.

[Thanks to MacDailyNews Readers “Fred Mertz” and “Dan K.” for the heads up.]


  1. Color me skeptical. I know there’s high demand, but since it’s not a new device, I’d guess there’ll be far more online ordering relative to the original rollout.

    I don’t think anyone will be unhappy with the sales figures, but they might be unhappy with the lines.

  2. I’m very pleased Verizon sees the need for crowd control. As an ATT user, the overnight drop in network loads is going to make my iPhone4 far more dependable and maybe faster. Of course, this is just theory, but it’s a happy theory none the less!

  3. Americans are much more polite about waiting in lines – believe it or not.

    Elsewhere in the world, people of all social classes would go under, over, or around these devices.

  4. Meanwhile back in the Googleplex security guards have had to use cattle prods to restrain Android jumpers from taking the leap.

    According to Andy Rubin the chief Android architect people were so fed up with their Nexus One & Two breaking down and being inoperable due to badly designed software that had the guards not taken proactive action there would have been rebellion and blood flowing on the floors.

    A shout of, “Give me iPhone or give me death,” was heard resonating down the corridor leading to Schmidt’s office culminating in a squadron of cattle prod technicians being deployed as a line of resistance against Taliban attacks on the Mole.

    “Android sucks!” was a refrain often heard in the Googleplex.

  5. @John
    When it comes to Apple, I have found it to be prudent to not predict anything with certainty, especially when betting against the Apple fans.

    When the analysts of the world and their dogs were busy undermining the iPad during its launch, MDN was busy smirking. I should admit, I was skeptical when MDN had a care to predict 10 Million+ units for a product without a pre defined market. Good thing, I kept mum, and therefore no eggs on my face.

  6. Apple should sell iPhones and iPads in starbucks. Set up a mini genius bar where you can have a coffee while your computer gets checked. And with that many distributors worldwide they wouldn’t have to worry about crowd control barriers at Apple stores.

  7. <i….”In related news, AT&T Wireless (…) selected Procter & Gamble’s Mr. Clean Magic Mop & Bucket systems”…</i>

    They continue to sell iPhone 4 at a fairly rapid pace, regardless of its arrival on Verizon. Keep in mind, folks, while there will undoubtedly be defectors from AT&T, nothing will prevent those new to the phone to get the AT&T version. Especially since the reality of the American mobile market is that vast majority of consumers don’t care who is their carrier. They walk into a Best Buy Mobile (or a Radio Shack) and ask for an iPhone. If it is not in stock, the salesman will try (and often succeed) to sell them an Android. Carrier usually does not matter at all.

    That’s the reality. So, while at HTC, LG, Samsung and others, there may be severe need for P&G’s Mr. Clean and Mop device, at AT&T, not so much.

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