HondaUK’s TV ad for their “Jazz” vehicle, “This Unpredictable Life,” has a companion iPhone app – yes, a TV ad, there’s an app for that! – to catch the characters as they escape from the screen.
How it works:
Use your iPhone to catch and play with characters as they fly out of the Honda Jazz ad. Whether you’re watching it on your TV, computer, or on another iPhone, just reach out and grab the characters as they appear on the screen. Try to collect them all, and keep an eye out for some unpredictable extras. Make sure to keep the sound loud and clear wherever you play. The flashing icon on the home screen’s top-left corner shows that your iPhone is listening to the film.
How it really works:
This new technique, known as ‘screen hopping,’ uses audio recognition to sync with the film’s soundtrack, allowing you to interact with what’s happening in the film in real time. So, when you download the app, you already have all the characters in your iPhone. Swinging it uses the accelerometer to mark the audio that the iPhone is “hearing” and the app “magically” brings forth the appropriate character. Ingeniously simple, huh?
Download the Honda Jazz ‘This Unpredictable Life’ iPhone app from the Apple iTunes App Store free here.
[Attribution: Know Your Mobile. Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]
I don’t have that much time to waste.
There are enough characters in my life already, thank you.
Simple. Yeah.
I can’t even fathom writing the code for that.
maybe honda should put more resources into making rotors that actually, um, don’t warp every 15k miles?
It appears that
There’s an app for crap.
What does the little hottie say at the end of the second video?
I think that’s rather innovative advertising…and, of course, I love the Garrison Keillor voice over in the add..
Still driving my 1989 Honda Civic Si, and it’s still a little screamer. You Honda haters are morons.
@ Cubert,
I said “Take me Cubert, I’m all yours.”
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@perfect stranger
“There’s an app for crap”
Can you catch that on the iPhone too?
(But I’ve already caught too much of that in my life!)
Pretty damn clever!
Sounds like Garrison Keillor, although I’m sure it’s not.
@M.X.N.T.4.1
and yet you had time to read, watch and comment about the ad. to that end, the ad was a great success.
Sucka.
@Sacharissa
I liked Garrison, too.
“Yes I got the cat” I think is what she said.
Take that, Android dogs. Everyone will be waving their iPhones to start a new trend. I hope they run that commercial in Times Square with audio. A hundred-thousand hands all waving iPhones will create a quite a disruption in the Force.
Wow, so many curmudgeons.
It is a clever advertisement because it draw attention.
one of those disgusting homosexuals must have come up with this
@apelock: It is indeed Garrison Keillor. For me, that was the most surprising and fun thing in the entire ad.
@john : “one of those disgusting homosexuals must have come up with this”
John gets the award for today’s most amusingly puzzling comment!
Wow, that’s pretty cool. But make it worthwhile, not just mindless.
Now if they had one disguised, special character that is more magical than the others, and you didn’t know which one and by catching it you win a free vehicle with it that would be VERY COOL. You’d try to watch that commercial as many times as possible and catch as many as possible to have more chances at winning the car.
They could set it up where you have a set time to collect as many creatures as you can. Then about 3 months later, maybe 1,000 of the characters morph into various magical looking Honda car models. Within 24 hours of the morph, one is randomly set to announce itself as special and tell you that you’ve won a car.
Now that’s using this technology for maximum commercial viewing and product retention.
The Jazz is the name if the car everywhere in the world except the US, where it’s called ‘Fit’.