HondaUK’s TV ad for their “Jazz” vehicle, “This Unpredictable Life,” has a companion iPhone app – yes, a TV ad, there’s an app for that! – to catch the characters as they escape from the screen.
How it works:
Use your iPhone to catch and play with characters as they fly out of the Honda Jazz ad. Whether you’re watching it on your TV, computer, or on another iPhone, just reach out and grab the characters as they appear on the screen. Try to collect them all, and keep an eye out for some unpredictable extras. Make sure to keep the sound loud and clear wherever you play. The flashing icon on the home screen’s top-left corner shows that your iPhone is listening to the film.
How it really works:
This new technique, known as ‘screen hopping,’ uses audio recognition to sync with the film’s soundtrack, allowing you to interact with what’s happening in the film in real time. So, when you download the app, you already have all the characters in your iPhone. Swinging it uses the accelerometer to mark the audio that the iPhone is “hearing” and the app “magically” brings forth the appropriate character. Ingeniously simple, huh?
Download the Honda Jazz ‘This Unpredictable Life’ iPhone app from the Apple iTunes App Store free here.
[Attribution: Know Your Mobile. Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]