“There’s a wealth of information in the 56-page ‘Brand Desire’report issued this week by M&C Saatchi, the advertising firm formed by the Saachi brothers in 1995 after they were booted out of Saatchi & Saatchi,” Philip Elmer-DeWitt reports for Fortune.
P.E.D. reports, “The headline for Apple (AAPL) investors is that Apple and its various brands (iPhone, iPad, etc.) came in No. 1 out of 100 in the survey of 17,000 people around the world. No huge surprise. What’s more surprising, at least to me, is where and among whom it wasn’t No. 1.”
Full article here.
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]