Angry Birds-maker: ‘Apple’s iOS will be developers’ number one platform for a long time’

Apple Online StoreTech n’ Marketing’s Hillel Fuld interviewed Peter Verterbacka, CEO of Angry Birds-maker Rovio. Here are a few interesting snippets of what Verterbacka had to say:

Apple will be the number one platform for a long time from a developer perspective, they have gotten so many things right. And they know what they are doing and they call the shots. Android is growing, but it’s also growing complexity at the same time. Device fragmentation not the issue, but rather the fragmentation of the ecosystem. So many different shops, so many different models. The carriers messing with the experience again. Open but not really open, a very Google centric ecosystem. And paid content just doesn’t work on Android.

Besides Apple and Google, it will be interesting to see how long it will take for Nokia to get their act together. MeeGo is clearly the future there, remains to be seen how big and how soon. HP-Palm webOS is a really cool OS and has been a pleasure developing for that one, but the volume is irrelevant for the time being. Everything else is more or less “interesting” right now, ie no real business to be had, at least not yet.

Free is the way to go with Android. Nobody has been successful selling content on Android. We will offer a way to remove the ads by paying for the app, but we don’t expect that to be a huge revenue stream.

Full article here.

MacDailyNews Take: You know you’re morbidly freetarded when you won’t part with 99 pennies for a hit game.

13 Comments

  1. This is my translation of what that developer said:

    “iOS is far and away the best in all regards, but I’m going to talk kindly about the future potential of these other OS’es because I don’t want to alienate any potential future customers should one of these platforms actually become a viable business model.”

  2. Not that you won’t part with 99c, but that you can’t, because Android payment systems are incredibly difficult and inconsistent. Developers realize that Apple’s ecosystem actually pays off!

    On a similar note, I saw an android fanboy on another site complain to a poster because he ‘didn’t try hard enough’ to find the better app to use for listening to podcasts. I almost tried android, but said f it, and got a Virgin MiFi instead.

  3. This is what gets overlooked in the simple comparisons of market share growth between Android and iOS: the types of customers that buy the phone. Sure, tons of Android phones are being sold, but it appears those customers by and large aren’t all that interested in apps; certainly not enough to pay money for them.

    I’ve heard this before: The average iOS customer is into to the whole ecosystem, buys apps and music and videos from iTunes, while the average Android customer puts practically nothing on his phone after he buys it.

    ——RM

  4. Nokia will have the benefit of Nokia Qt programming tool when the MeeGo apps are going to launch, since the current Symbian apps written with Qt can be easily converted into MeeGo apps. That way there will be plenty of apps already when the devices will soon launch. I do not recall any other mobile OS that has had this kind of benefit in the day 1.

  5. @ Limon,

    Well, iPad is not a mobile OS but iPad did have that kind of benefit and it was a new product.

    Android OS had an easy port of crappy Flash Apps. So does RIM’s new OS.

    Kind of shoots down that Nokia BS, doesn’t it?

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