99-cent NBC TV show rentals coming to Apple’s iTunes Store?

Apple Online Store“Although NBC was rumored to be included in Apple’s new $0.99 TV show initiative, they ended up dropping out and to this day you cannot rent NBC TV shows on iTunes,” Mark Gurman reports for 9 to 5 Mac.

“Now it appears that Apple and NBC may have reached an agreement and $0.99 NBC TV show rentals will be coming to iTunes,” Gurman reports. “The information comes from a screenshot we’ve discovered by digging around in iTunes.”

Full article with screenshot here.

[Thanks to MacDailyNews Reader “GetMeOnTop” for the heads up.]


  1. I would rent 3 NBC shows from iTunes.

    30 Rock
    The Office

    Well, I don’t know if I’d pay 99 cents for the 30 minute shows (22 minutes without commercials).

    I’m already paying 99 cents a show for a couple hour long shows (45 minutes without commercials).

    I would definitely pay 99 cents an episode to watch Chuck though. It would be great if there was a season pass for TV season rentals.

  2. Apple needs to get on the ball. Who wants to rent a f*kin TV show, that’s the stupidest thing I’ve ever heard of. Why can’t Apple offer the same model Netflix does. 8 bucks unlimited streaming that’s what apple needs.

  3. @cubert
    explain to me how netflix can get that deal and not Apple. I use netflix on apple tv and it’s great, you’d think with apple’s market share with ipod’s, ipad’s and apple tv they could get a better deal from the networks than netflix has.

  4. @vatdoro
    paying to rent shows that have already run is ridiculous. I bought the 1st 2 seasons of chuck for my wife and they are great but the last season sucked. If apple can’t get something close to or better than the netflix model ie. a la carte, they should just forget about it. Netflix is awesome! Discovery, History, Military channel and all the movies and full season tv shows like lost and heroes for 8 bucks, you can’t beat that.

  5. @steve,
    “explain to me how netflix can get that deal and not Apple”

    The same way that Amazon gets to sell their music for less than Apple does. That’s not Apple’s choice – it’s the record labels attempting to lessen Apple’s influence in their industry. The TV and movie industries are currently attempting the same.

  6. well, for now I’ll stick with my Apple TV and $8 a month unlimited streaming from Netflix. They obviously have the best model so far. Don’t know how they make any money but anything I want to watch when I want to watch it for $8 is the best deal going. I would never pay for something I could have recorded or watched for free the day of. Try Netflix on Apple TV, you’ll be sold.

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