“The surge for Apple is likely being driven by the new MacBook Air, the lightweight notebook that debuted a month ago, said Paul Carton, vice president of research at ChangeWave Research,” Keizer reports. “‘Odds are [consumer interest is due to] Apple’s refreshed MacBook Air line, featuring a slimmer design, multi-touch glass touchpads and solid-state flash memory,’ Carton said in an e-mail Wednesday.”
Keizer reports, “In a November survey of more than 2,800 U.S. consumers, ChangeWave found that of those planning to buy a notebook within 90 days, 36% said they would purchase an Apple system. That’s an 11-point jump from ChangeWave’s October poll and the highest number ever for Apple in a ChangeWave survey, said Carton.”
“Nineteen percent of consumers with laptop purchase plans said they would pick a Dell notebook,” Keizer reports. “That’s down four points since last month, and Dell’s lowest level ever. Hewlett-Packard fared slightly better: 22% of those planning to buy a laptop said they would select an HP machine. Like Dell’s, HP’s number for November was off four points from the month before.”
MacDailyNews Take: 64% of “laptop” buyers need to have their heads checked. It’s the OS, stupid. And they can also run their shitastic Windows on their Macs until they realize they never want to boot it up again.
Keizer reports, “The iPad also tops the “must have” holiday gift list, with 22% of consumers polled by ChangeWave naming it as the No. 1 item on a child’s or grandchild’s wish list.”
Full article here.
MacDailyNews Take: Dell and HP laptops. Puleeze. Go to an Apple Store for five minutes, will ya? The amount of time it takes for the painfully obvious to sink in continues to astound.