“Apple will announce the first brands to use iAds in Europe this week, after a mixed reception to its new mobile advertising service in the US,” Tim Bradshaw and Joseph Menn report for The Financial Times. “Last week, Apple announced it would bring iAds to Japan in partnership with Dentsu, the country’s largest agency group.”
“Most advertisers have been happy with their results, said Alexandre Mars, chief executive of Phonevalley, Publicis Groupe’s mobile agency, but added: ‘They had some issues with the timing. The interaction with Apple was not easy,'” Bradshaw and Menn report. “Of the 17 initial ad client partners Apple announced when it unveiled iAds in June, at least two have pulled out: Chanel and Adidas.”
Bradshaw and Menn report, “Apple’s US mobile ads should bring in about $105m in 2010, said Karsten Weide, analyst at IDC, against $400m in US sales for Google’s search and display ads. ‘Five to 10 years out, I think Android and possibly others will crush Apple.'”
Read more in the full article here.
MacDailyNews Take: Karsten, you’ve just been iCal’ed.