The critics are losing the Apple price argument

Apple Online Store“On this week’s episode of The Tech Night Owl LIVE, we talk with Laptop magazine’s Avram Piltch about Apple’s spanking new MacBook Air,” Gene Steinberg reports for Tech Night Owl. “Along with reports that the product may already be flying off the shelves, particularly the 11.6-inch version, the early reviews are nothing short of spectacular.”

“Piltch, who is certainly no ardent fan of Apple, has high praise for this revision of this sexy thin and light notebook, and it’s not just the performance factor,” Steinberg reports. “You see, compared to other notebooks that use solid state storage, the Air is actually priced competitively. It may even be cheaper than some of the generic PC alternatives, simply because Apple is able to get the best price on flash memory.”

Steinberg reports, “With a base price of $999, the entry-level MacBook Air may not be the cheapest notebook on the planet, but the designs that come closest cost even more.”

“Now take a look at the promised iPad killers that are slowly coming to market. Some companies are tying them in to two-year data plans with wireless carriers to make them seem less expensive, but soon as you add up the price of admission — particularly in the months where Wi-Fi access is sufficient for you — you’ll find that the iPad is a much better deal,” Steinberg reports.

Read more in the full article here.

90 Comments

  1. Just picked up my wife’s new MBA. We are now a 100% Mac family. Her shitty ASUS nutbook finally crapped out (less than 12 months old).

    I hope to repurpose my son’s MacPro by Christmas. And my first gen Intel MBP runs just as well as the day I bought it. There is no “Apple tax”. Apple builds the best products (well, except for my Newton)… Period!

    She can now enjoy stutter-free YouTube and iTunes video!

  2. Just picked up my wife’s new MBA. We are now a 100% Mac family. Her shitty ASUS nutbook finally crapped out (less than 12 months old).

    I hope to repurpose my son’s MacPro by Christmas. And my first gen Intel MBP runs just as well as the day I bought it. There is no “Apple tax”. Apple builds the best products (well, except for my Newton)… Period!

    She can now enjoy stutter-free YouTube and iTunes video!

  3. @Bizarro — Okay, that Ubunto self-install might work great for you, but for my mother-in-law who wouldn’t know Ubuntu from Obama and the majority of normal people who don’t spend time hanging out on MDN, they need something that’s easy to handle and doesn’t require a lot of fiddling (as do I since I’m going to be my mother-in-law’s tech support). She’s actually thinking of an iPad with the keyboard dock, though I want to take a look at the MacBook Air and see if it might suit her needs better (the lack of optical drive is a factor, but I should be able to pick up a decent external drive for when she needs it).

  4. @Bizarro — Okay, that Ubunto self-install might work great for you, but for my mother-in-law who wouldn’t know Ubuntu from Obama and the majority of normal people who don’t spend time hanging out on MDN, they need something that’s easy to handle and doesn’t require a lot of fiddling (as do I since I’m going to be my mother-in-law’s tech support). She’s actually thinking of an iPad with the keyboard dock, though I want to take a look at the MacBook Air and see if it might suit her needs better (the lack of optical drive is a factor, but I should be able to pick up a decent external drive for when she needs it).

  5. @Maccam, it’s not at all hard to get a MBP at and beyond $3,000. A built to order, even without adding an extra Apple display, can pass that simply by adding a big SSD to it and some other basics, like maxing out the RAM. Haven’t checked lately, but they were over $1000 extra at the time. Actually, if I really start building one to order at Apple, I can pass $5000 (including a display).

  6. @Maccam, it’s not at all hard to get a MBP at and beyond $3,000. A built to order, even without adding an extra Apple display, can pass that simply by adding a big SSD to it and some other basics, like maxing out the RAM. Haven’t checked lately, but they were over $1000 extra at the time. Actually, if I really start building one to order at Apple, I can pass $5000 (including a display).

  7. The price point complaint hasn’t been valid since Jobs introduced the iMac. If there was any force left in that argument, it was obliterated when Apple went all intel. Most consumers intimately realize that if you shop on price, you will end up wasting your money. But when it comes to PCs, the thinking always centered around how much it cost. This simply isn’t an issue in any other market except maybe gym pants and baby wipes. No one argues a Lada is better than a Toyota, yet the tech pundit crowd would have you believe everyone drives Ladas and eats at McDonalds.

  8. The price point complaint hasn’t been valid since Jobs introduced the iMac. If there was any force left in that argument, it was obliterated when Apple went all intel. Most consumers intimately realize that if you shop on price, you will end up wasting your money. But when it comes to PCs, the thinking always centered around how much it cost. This simply isn’t an issue in any other market except maybe gym pants and baby wipes. No one argues a Lada is better than a Toyota, yet the tech pundit crowd would have you believe everyone drives Ladas and eats at McDonalds.

  9. Really?? $999 for a netbook??? Apple has surely lost their minds. (Along with MDN and the guy who wrote this article)

    Why would anyone buy the 11.4″ Nacbook when you could buy the 100 times more capable 13.3″ macbook for the same price.

    My predictions: (I think one is reality already)
    Apple TV DOA
    11.4 Apple Net book DOA

    These things always “fly off the shelves” the first week because the same mac heads buy every apple product available. They use their ipads monday, 15″ macbook Tues, 17″ macbook Weds., stick to the iphone on Thurs… Oh wait, what can I possibly use on Friday’s???

    Oh thanks Steve Now I can buy the 11.4 ” Netbook-Macbook -> Nacbook air.

  10. Really?? $999 for a netbook??? Apple has surely lost their minds. (Along with MDN and the guy who wrote this article)

    Why would anyone buy the 11.4″ Nacbook when you could buy the 100 times more capable 13.3″ macbook for the same price.

    My predictions: (I think one is reality already)
    Apple TV DOA
    11.4 Apple Net book DOA

    These things always “fly off the shelves” the first week because the same mac heads buy every apple product available. They use their ipads monday, 15″ macbook Tues, 17″ macbook Weds., stick to the iphone on Thurs… Oh wait, what can I possibly use on Friday’s???

    Oh thanks Steve Now I can buy the 11.4 ” Netbook-Macbook -> Nacbook air.

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