Verizon Wireless to roll out cheaper smartphone data plan

Apple Online Store“Verizon Wireless expects to roll out a cheaper data plan for smartphone buyers next week, as the largest U.S. carriers cut prices to lure new users to high-powered phones,” Roger Cheng reports for The Wall Street Journal.

“The new plan from Verizon Wireless will let customers get data service for $15 a month, down from $30 a month currently, but will limit them to 150 megabytes, a person familiar with the matter said. Customers who exceed the monthly limit will be charged extra,” Cheng reports. “The $30 plan, which the person said will remain available, offers unlimited data.”

“The move shows that even retailers of fast-selling smartphones can’t ignore the frugal mood of U.S. consumers in their effort to drum up growth,” Cheng reports. “AT&T Inc., exclusive U.S. carrier of Apple Inc.’s iPhone, began offering a $15, 200-megabyte plan this summer in part to attract new smartphone users.”

Cheng reports, “The new $15 Verizon Wireless plan will be available on Oct. 28 for new customers, and requires a two-year contract. Existing customers have the option of moving to the less expensive option, or keeping their current plan… Under the new plan, Verizon customers who exceed 150 megabytes—which amounts to roughly 900 webpages or five hours of streaming music a month—will be charged 10 cents per megabyte.”

Read more in the full article here.

46 Comments

  1. Once again, Verizon solidifies its undisputed title as the world champion of nickle-and-diming its customers.

    I’m still struggling to figure out how can Sprint’s “Virgin Mobile” offer unlimited data and text, PLUS some 300 voice minutes, all for $25 (which includes ALL taxes fees, surcharges, assessments and other incidentals).

  2. Once again, Verizon solidifies its undisputed title as the world champion of nickle-and-diming its customers.

    I’m still struggling to figure out how can Sprint’s “Virgin Mobile” offer unlimited data and text, PLUS some 300 voice minutes, all for $25 (which includes ALL taxes fees, surcharges, assessments and other incidentals).

  3. They can offer unlimited everything because the have no compelling devices to encourage people to actually use all that data. So it’s just a marketing tool – none of their users come close to the amount of data iPhone users consume.

  4. They can offer unlimited everything because the have no compelling devices to encourage people to actually use all that data. So it’s just a marketing tool – none of their users come close to the amount of data iPhone users consume.

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