Gartenberg; Why iPod still matters

Apple Online Store“At what’s become a fall ritual, Apple refreshed the iPod product line last month,” Michael Gartenberg writes for Macworld.com.

Advertisement: Introducing the new iPod touch. Now with FaceTime, Retina display, HD video recording and Game Center. From $229. Buy Now.

Gartenberg writes, “But in the aftermath of the traditional fall iPod unveiling, one question kept coming up over and over again: Why is Apple still building iPods in an iPhone world? Are music devices still relevant? And was this year’s event the last one of its kind?”

MacDailyNews Take: Uh, Michael, that was three questions.

Gartenberg continues, “Those questions are all superficially interesting, and all of them can be answered in three parts.”

Full article – recommended – here.

51 Comments

  1. “Why is Apple still building iPods in an iPhone world?” Should Apple stop building Macs and AppleTV devices because they store and play music too? Idiot.

    Picture that hot girl jogging along with a MacBook strapped to her arm. Or that student reading a novel on a tiny iPod nano. Everything has it’s place and many overlap. Did you throw out your kids bike because you already have a car that rolls down the road.

  2. “Why is Apple still building iPods in an iPhone world?” Should Apple stop building Macs and AppleTV devices because they store and play music too? Idiot.

    Picture that hot girl jogging along with a MacBook strapped to her arm. Or that student reading a novel on a tiny iPod nano. Everything has it’s place and many overlap. Did you throw out your kids bike because you already have a car that rolls down the road.

  3. The name “iPod” is brilliant, because back in 2001 when the original iPod was a 5GB hard drive “brick” that played music and did not do too much else, it was ultimately envisioned as a multi-functional device. “iPod” does not imply a music function; it is very general and non-specific name, unlike “iPhone” or even “iPad.”

    iPod touch is now THE iPod. Starting next year, it should just be called “iPod.” Over time, the iPod product has the potential to continue evolving and becoming something very different, unlike the Mac (a personal computer), iPhone (a smart phone), and iPad (a tablet computer) which are well-defined products.

  4. The name “iPod” is brilliant, because back in 2001 when the original iPod was a 5GB hard drive “brick” that played music and did not do too much else, it was ultimately envisioned as a multi-functional device. “iPod” does not imply a music function; it is very general and non-specific name, unlike “iPhone” or even “iPad.”

    iPod touch is now THE iPod. Starting next year, it should just be called “iPod.” Over time, the iPod product has the potential to continue evolving and becoming something very different, unlike the Mac (a personal computer), iPhone (a smart phone), and iPad (a tablet computer) which are well-defined products.

  5. @MDN – “Uh, Michael, that was three questions.”

    That’s the value of the Gartenberg analysis. 3 questions, with 3 answers each for the price of one. Quit looking a gift horse in the mouth.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.