Gartenberg; Why iPod still matters

Apple Online Store“At what’s become a fall ritual, Apple refreshed the iPod product line last month,” Michael Gartenberg writes for Macworld.com.

Advertisement: Introducing the new iPod touch. Now with FaceTime, Retina display, HD video recording and Game Center. From $229. Buy Now.

Gartenberg writes, “But in the aftermath of the traditional fall iPod unveiling, one question kept coming up over and over again: Why is Apple still building iPods in an iPhone world? Are music devices still relevant? And was this year’s event the last one of its kind?”

MacDailyNews Take: Uh, Michael, that was three questions.

Gartenberg continues, “Those questions are all superficially interesting, and all of them can be answered in three parts.”

Full article – recommended – here.

51 Comments

  1. “Why is Apple still building iPods in an iPhone world?” Should Apple stop building Macs and AppleTV devices because they store and play music too? Idiot.

    Picture that hot girl jogging along with a MacBook strapped to her arm. Or that student reading a novel on a tiny iPod nano. Everything has it’s place and many overlap. Did you throw out your kids bike because you already have a car that rolls down the road.

  2. “Why is Apple still building iPods in an iPhone world?” Should Apple stop building Macs and AppleTV devices because they store and play music too? Idiot.

    Picture that hot girl jogging along with a MacBook strapped to her arm. Or that student reading a novel on a tiny iPod nano. Everything has it’s place and many overlap. Did you throw out your kids bike because you already have a car that rolls down the road.

  3. The name “iPod” is brilliant, because back in 2001 when the original iPod was a 5GB hard drive “brick” that played music and did not do too much else, it was ultimately envisioned as a multi-functional device. “iPod” does not imply a music function; it is very general and non-specific name, unlike “iPhone” or even “iPad.”

    iPod touch is now THE iPod. Starting next year, it should just be called “iPod.” Over time, the iPod product has the potential to continue evolving and becoming something very different, unlike the Mac (a personal computer), iPhone (a smart phone), and iPad (a tablet computer) which are well-defined products.

  4. The name “iPod” is brilliant, because back in 2001 when the original iPod was a 5GB hard drive “brick” that played music and did not do too much else, it was ultimately envisioned as a multi-functional device. “iPod” does not imply a music function; it is very general and non-specific name, unlike “iPhone” or even “iPad.”

    iPod touch is now THE iPod. Starting next year, it should just be called “iPod.” Over time, the iPod product has the potential to continue evolving and becoming something very different, unlike the Mac (a personal computer), iPhone (a smart phone), and iPad (a tablet computer) which are well-defined products.

  5. @MDN – “Uh, Michael, that was three questions.”

    That’s the value of the Gartenberg analysis. 3 questions, with 3 answers each for the price of one. Quit looking a gift horse in the mouth.

  6. @MDN – “Uh, Michael, that was three questions.”

    That’s the value of the Gartenberg analysis. 3 questions, with 3 answers each for the price of one. Quit looking a gift horse in the mouth.

  7. I have a iPod touch and then a cheap clam shell Nokia cell phone. Until T-Mobile gets the iPhone it will stay this way. Even after that, I would probably just keep the touch in my vehicle or give my daughter the touch and take back my old black iPod for the car.

  8. I have a iPod touch and then a cheap clam shell Nokia cell phone. Until T-Mobile gets the iPhone it will stay this way. Even after that, I would probably just keep the touch in my vehicle or give my daughter the touch and take back my old black iPod for the car.

  9. Fellow MDN’ers,

    I am rocking my brand new MacBook Pro 15″ 1.53 GHz i5 slick macheen! My old PowerBook died in March, and I have been using my girlfriend’s 13″ MacBook Pro since then. This thing rocks!

    Sweeeeet!!!

    Just sayin’…..Super psyched!
    That’s all…..

  10. Fellow MDN’ers,

    I am rocking my brand new MacBook Pro 15″ 1.53 GHz i5 slick macheen! My old PowerBook died in March, and I have been using my girlfriend’s 13″ MacBook Pro since then. This thing rocks!

    Sweeeeet!!!

    Just sayin’…..Super psyched!
    That’s all…..

  11. Cubert
    You will love that MBP. I’ve had my 15″ MBP since late 2006 and it hasn’t had as much as a hiccup. Fantastic piece of hardware and the best OS anywhere.

  12. Cubert
    You will love that MBP. I’ve had my 15″ MBP since late 2006 and it hasn’t had as much as a hiccup. Fantastic piece of hardware and the best OS anywhere.

  13. “Everyone has an iPod. For some reason, I would rather find and purchase the ‘hidden gem’ MP3 player that is less popular,” said Miller, a Wilmington, Delaware-based musician. “I don’t like the idea that nearly everyone has an iPod. I feel this way about other things, too. I appreciate obscurity.”
    Renadex

  14. “Everyone has an iPod. For some reason, I would rather find and purchase the ‘hidden gem’ MP3 player that is less popular,” said Miller, a Wilmington, Delaware-based musician. “I don’t like the idea that nearly everyone has an iPod. I feel this way about other things, too. I appreciate obscurity.”
    Renadex

  15. I used to use my iPhone as my iPod but my battery was dying all the time and interrupted my music playing through shop so now I got the new nano and my iPhone is always fully charged ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  16. I used to use my iPhone as my iPod but my battery was dying all the time and interrupted my music playing through shop so now I got the new nano and my iPhone is always fully charged ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  17. Cubert, Macbook Pros do rock. My 2007 model, however, is 2.2 ghz and going so strong I still think it’s new… other than a few scuff marks here and there, and having worn a few letters off the keys… it’s bulletproof. Runs everything I need and more…no need to be updating anytime soon.

    I think you might check your typing… it probably should be 2.53 ghz, not 1.53 ghz.

  18. Cubert, Macbook Pros do rock. My 2007 model, however, is 2.2 ghz and going so strong I still think it’s new… other than a few scuff marks here and there, and having worn a few letters off the keys… it’s bulletproof. Runs everything I need and more…no need to be updating anytime soon.

    I think you might check your typing… it probably should be 2.53 ghz, not 1.53 ghz.

  19. How Many ipods let’s count thee!!
    1. Black Classic for my car
    2. My iPhone 1st now my work phone
    3. White classic in the living room
    4. Shuffle in some drawer ?
    5. 1st gen iPod touch before I had iPhone (that for some reason my partner uses everyday for the gym)
    6. My iPhone 3GS
    7 my partner iPhone 3GS (finally gave up blackberry)
    8. And of course my ipad

  20. How Many ipods let’s count thee!!
    1. Black Classic for my car
    2. My iPhone 1st now my work phone
    3. White classic in the living room
    4. Shuffle in some drawer ?
    5. 1st gen iPod touch before I had iPhone (that for some reason my partner uses everyday for the gym)
    6. My iPhone 3GS
    7 my partner iPhone 3GS (finally gave up blackberry)
    8. And of course my ipad

  21. Apple is capturing entire markets unopposed with the iPod touch. And the new iPod touch with real world VOIP, Facetime, multitasking, >300 ppi resolution, hardcore games, HD video camera and editing is only going to accelerate that trend.

    Not having anything remotely close to the iPod touch is a HUGE strategic blunder for Apple’s competition.

  22. Apple is capturing entire markets unopposed with the iPod touch. And the new iPod touch with real world VOIP, Facetime, multitasking, >300 ppi resolution, hardcore games, HD video camera and editing is only going to accelerate that trend.

    Not having anything remotely close to the iPod touch is a HUGE strategic blunder for Apple’s competition.

  23. That’s a very syupid question.

    If Apple makes money selling iPods, why the hell would they stop? I think they are cool. I like them. Besides, there is an iPod in every iPhone.

    And don’t forget iPod Touch? Why would they stop make that?

  24. That’s a very syupid question.

    If Apple makes money selling iPods, why the hell would they stop? I think they are cool. I like them. Besides, there is an iPod in every iPhone.

    And don’t forget iPod Touch? Why would they stop make that?

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