“The Pew Research Center’s Project for Excellence in Journalism conducted a yearlong study and found that 15.1 % of tech articles were primarily about Apple. Google was next with 11.4% of all tech stories, followed by Twitter (7.1%), Facebook (4.8%), and Microsoft (3%),” The Motley Fool’s FoolTV reports.
So Apple is the Lindsay Lohan of the tech world, garnering an excessive amount of coverage. Why? Fool analyst Rex Moore says there are a couple of reasons:
• People are getting what they want. Former Apple CEO Gil Amelio said in his book, On the Firing Line: My 500 Days at Apple, that a New York Times staffer once told him they sell 3% more papers when they run a strong story on Apple. The Motley Fool gets more readers with strong Apple stories also.
• It’s hard not to cover a continually innovating company. Apple has done thing like turn the telecom industry on its ears, and launches or updates revolutionary products on a regular basis. iPad, iPhone 4, antennagate … it seems there’s always something going on.
Full article and video here.
MacDailyNews Take: Minus the car crashes, nip slips, jail stints, and multiple rehabs.