Netflix inks deal with NBC Universal

Apple Online StoreNetflix, Inc. and NBC Universal Domestic Television Distribution today announced an expanded license agreement through which Netflix members can instantly watch a selection of broadcast series from the NBC television network and – for the first time on Netflix – content from some of NBC Universal’s popular cable channels.

The multi-year deal kicks off next week and continues the relationship between Netflix and NBC Universal.

The agreement adds significantly to the growing selection of movies and TV episodes that can be streamed instantly from Netflix with memberships starting at $8.99 a month. Among the highlights, Netflix members will be able to instantly watch:

• Episodes from every season of NBC’s signature comedy franchise “Saturday Night Live,” including day-after broadcast of the upcoming 2010, 2011 and 2012 seasons plus hundreds of episodes from the first 35 years of “SNL.”
• Every episode from the last season of the multiple Emmy Award-winning series “30 Rock,” “The Office” and “Law & Order: SVU,” as well as earlier seasons of those shows renewed for streaming from Netflix under the current deal.
• All prior seasons – and eventually next year’s final season – of “Friday Night Lights,” the small-town drama surrounding high-school football in Dillon, Tex.
• All prior seasons of USA Network hits “Psych,” the comedy featuring James Roday as a fake psychic who solves crimes with his best friend, Dule Hill; the drama “In Plain Sight,” starring Mary McCormack as a U.S. Marshal in New Mexico; as well as all seasons of “Monk,” starring Emmy Award and Golden Globe Award winner Tony Shalhoub in the title role. Prior seasons of all three shows are available to watch instantly at Netflix for the first time.
• More than 75 prior season episodes of Syfy’s mainstay “Battlestar Galactica,” as well as prior seasons of the network’s popular series’ “Destination Truth” and “Eureka” – all streaming from Netflix for the first time.

“We are very pleased to continue our successful relationship with Netflix,” said Frances Manfredi, executive vice president and general sales manager of cable and non-theatrical sales for NBC Universal Domestic TV Distribution, who forged the deal. “We applaud Netflix for recognizing the value of content like ‘SNL,’ ‘Friday Night Lights,’ ‘Monk,’ and ‘Battlestar Galactica’ to their subscribers.”

“This agreement adds meaningfully to the wide variety of content that can be streamed from Netflix and breaks new ground in our relationship with NBC Universal,” said Ted Sarandos, chief content officer for Netflix.

About NBC Universal Domestic Television Distribution

The NBC Universal Domestic Television Distribution division is responsible for the distribution of NBC Universal product to all forms of television within the U.S. and Canada. This includes distribution of current and library film and television product, formats and non-scripted programming in the pay, free, and basic cable television markets, as well as the domestic syndication of first-run syndicated TV programs, theatrical and TV movie packages.

Current first-run strip syndicated programming from NBC Universal Domestic Television Distribution includes “Access Hollywood,” “Access Hollywood Live,” “The Jerry Springer Show,” “Maury” and “The Steve Wilkos Show.” Current first-run weekly syndicated programming includes “The Chris Matthews Show,” “The Wall Street Journal Report with Maria Bartiromo” and the off-network distribution of “30 Rock,” “Friday Night Lights,” “House,” “Law & Order,” “Law & Order: Criminal Intent,” “Law & Order: Special Victims Unit,” “Monk,” “The Office,” “The Real Housewives” franchise and much more.

Source: Netflix, Inc.

MacDailyNews Take: Alternate headline: Zucker’s pink slip like mega dose of Dulcolax for NBC Universal.

52 Comments

  1. Apple could buy Netflix for a fraction of their cash on hand….

    The reason why Netflix is signing up content creators is because the are a neutral service, no other content creator or cable company owns them.

    Although Apple isn’t a cable or content creator, Steve Jobs is Disney’s largest shareholder and they do indeed produce content.

    If Apple bought Netflix, the content creators would pull their material or expires contracts won’t be renewed.

  2. Apple could buy Netflix for a fraction of their cash on hand….

    The reason why Netflix is signing up content creators is because the are a neutral service, no other content creator or cable company owns them.

    Although Apple isn’t a cable or content creator, Steve Jobs is Disney’s largest shareholder and they do indeed produce content.

    If Apple bought Netflix, the content creators would pull their material or expires contracts won’t be renewed.

  3. I find this $8.99 per month NBC-Universal / Netflix deal to be utterly surreal considering the minimal profit NBC will make streaming these programs compared to Apple’s offered 99¢ per streamed show.

    Either NBC-Universal is out of their fracking mind, or we’re going to see a dramatic, post-Zucker, ‘about-face!’ where they come begging back to Apple!

  4. I find this $8.99 per month NBC-Universal / Netflix deal to be utterly surreal considering the minimal profit NBC will make streaming these programs compared to Apple’s offered 99¢ per streamed show.

    Either NBC-Universal is out of their fracking mind, or we’re going to see a dramatic, post-Zucker, ‘about-face!’ where they come begging back to Apple!

  5. If NetFlix or NBC think I’m going to pay anything for the privilege of being able to watch something that I might have missed (for free the first time around on broadcast hi-def TV or by DVR), then they are out of their minds.

    I’m sure as hell not paying a dime (let alone 99) for what amounts to watching reruns.

  6. If NetFlix or NBC think I’m going to pay anything for the privilege of being able to watch something that I might have missed (for free the first time around on broadcast hi-def TV or by DVR), then they are out of their minds.

    I’m sure as hell not paying a dime (let alone 99) for what amounts to watching reruns.

  7. @ApplePi: But the $8.99/month is the base netflix subscription rate (in reality, soon to be their only price). This covers all NetFlix content, not just NBC/Universal, so it all doesn’t flow back to them. I can’t think of a way where this yields more revenue than $.99 per view.

  8. @ApplePi: But the $8.99/month is the base netflix subscription rate (in reality, soon to be their only price). This covers all NetFlix content, not just NBC/Universal, so it all doesn’t flow back to them. I can’t think of a way where this yields more revenue than $.99 per view.

  9. Of all the offerings available, Netflix has worked for me the best. The flexibility of their DVD delivery system, ease of returning damaged disks, quality and speed of their online distribution system far exceeds anything else out there.
    If you’re on the ball you can get a new quote of DVDs every week. Plus you can watch a ton of video for no addition charge.
    Compare that to Apple’s offerings and you’ll have to pay for every rental or purchase.
    With Netflix, you can dabble and check out new and back catalog items at will. With Apple if something sucks you’ve just wasted money.
    One of the reasons I will be buying the new AppleTV is that it combines both Netflix and iTunes content. Apple will have a second chance to get content dollars but to be honest it will have to be good to rent or buy.

  10. Of all the offerings available, Netflix has worked for me the best. The flexibility of their DVD delivery system, ease of returning damaged disks, quality and speed of their online distribution system far exceeds anything else out there.
    If you’re on the ball you can get a new quote of DVDs every week. Plus you can watch a ton of video for no addition charge.
    Compare that to Apple’s offerings and you’ll have to pay for every rental or purchase.
    With Netflix, you can dabble and check out new and back catalog items at will. With Apple if something sucks you’ve just wasted money.
    One of the reasons I will be buying the new AppleTV is that it combines both Netflix and iTunes content. Apple will have a second chance to get content dollars but to be honest it will have to be good to rent or buy.

  11. They are only providing 1 show from the current season – SNL. Everything else is from LAST season, and they are not including their entire library. No Community, The Event, Chase, Chuck, etc. There is more to NBC than 30 ROCK and The Office.

    If they would provide every show in the line up and include the current season, then I’d consider it. But as it stands, you can rent the previous seasons of BSG, Monk, 30 ROCK, The Office, etc. on DVD from Netflix already. All they are adding is the ability to stream shows you can already rent from them on DVD.

    This isn’t anything special. If I could watch Chuck, The Event and Chase from last night via the Netflix stream today, that would be something special.

  12. They are only providing 1 show from the current season – SNL. Everything else is from LAST season, and they are not including their entire library. No Community, The Event, Chase, Chuck, etc. There is more to NBC than 30 ROCK and The Office.

    If they would provide every show in the line up and include the current season, then I’d consider it. But as it stands, you can rent the previous seasons of BSG, Monk, 30 ROCK, The Office, etc. on DVD from Netflix already. All they are adding is the ability to stream shows you can already rent from them on DVD.

    This isn’t anything special. If I could watch Chuck, The Event and Chase from last night via the Netflix stream today, that would be something special.

  13. @R2:

    “Subscriptions = guaranteed money”

    You’re right (as well as others who made this observation), but its only half of the motivation:

    ** Subscribers have to make an effort to cancel when they realize that the product they’ve been buying sucks **

    I don’t have Netflix (yet…I’m getting closer), but in talking with friends & coworkers who do have subscriptions, it is quite clear that they pay that bill every month even when they’re not using the service.

    That’s the revenue-stream lock-in that the media companies love: it is cash regardless of how much they cheap out their product.

    IMO, I think that Apple TV has some very serious competition from Netflix.

    -hh

  14. @R2:

    “Subscriptions = guaranteed money”

    You’re right (as well as others who made this observation), but its only half of the motivation:

    ** Subscribers have to make an effort to cancel when they realize that the product they’ve been buying sucks **

    I don’t have Netflix (yet…I’m getting closer), but in talking with friends & coworkers who do have subscriptions, it is quite clear that they pay that bill every month even when they’re not using the service.

    That’s the revenue-stream lock-in that the media companies love: it is cash regardless of how much they cheap out their product.

    IMO, I think that Apple TV has some very serious competition from Netflix.

    -hh

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