The secret of Apple’s success: Steve Jobs’ ability to say ‘no’

“The secret to Apple CEO Steve Jobs’ innovative brilliance, believe it or not, is his ability to say no. Carmine Gallo, author of The Innovation Secrets of Steve Jobs, studied the enigmatic Jobs for years to learn what makes him tick and, more importantly, the secrets behind his creative brilliance,” Gregg Greenberg reports for TheStreet.com.

Greenberg reports, “Gallo recently stopped by TheStreet to talk about the lessons to be learned from Apple’s secretive, innovative CEO.”

What is the top innovation secret of Steve Jobs?

Gallo: Steve jobs once said the secret to innovation is saying no to one thousand things, which means he focuses just on those products that mean something to his customers and to his clients. That also means eliminating the clutter. That’s why iPods, iPhones and iPads are so easy to use. Because instead of adding more features, which is what the vast majority of companies are doing, they actually eliminate features to make it easier to use.

Read more in the full interview here.

88 Comments

  1. Steve Jobs “no’s” have caused him numerous losses over the years if you know anything about Apple’s history.

    Apple almost died because Steve Jobs refused to license his operating system and nail Microsoft’s coffin shut while he had the chance.

    Even though Apple is stronger today, because there are a larger amount of well off people able to afford the overpriced hardware, PC’s still grossly outnumber computers from Apple.

    Pretty soon we will be able to get a quad core AMD tower for a few hundred bucks. Then one can put the operating system of their choice on it, since iTunes already works on Windows, why buy a $2000 Mac Pro?

    Before you take Windows on the net or trade files, you clone the whole drive to a external using Norton Ghost. And if Windows goes down, you boot off the Windows cd and erase the whole drive, boot from the clone, reverse clone, apply the security updates and a hour later your back to where you started with a clean box.

    Steve knows the end of the PC is coming for Apple, thus why the iPad and other devices.

  2. Steve Jobs “no’s” have caused him numerous losses over the years if you know anything about Apple’s history.

    Apple almost died because Steve Jobs refused to license his operating system and nail Microsoft’s coffin shut while he had the chance.

    Even though Apple is stronger today, because there are a larger amount of well off people able to afford the overpriced hardware, PC’s still grossly outnumber computers from Apple.

    Pretty soon we will be able to get a quad core AMD tower for a few hundred bucks. Then one can put the operating system of their choice on it, since iTunes already works on Windows, why buy a $2000 Mac Pro?

    Before you take Windows on the net or trade files, you clone the whole drive to a external using Norton Ghost. And if Windows goes down, you boot off the Windows cd and erase the whole drive, boot from the clone, reverse clone, apply the security updates and a hour later your back to where you started with a clean box.

    Steve knows the end of the PC is coming for Apple, thus why the iPad and other devices.

  3. @ Bizzarro

    Just so you get your facts straight for next time, Apple almost died because Steve Jobs wasn’t there. You also say that they refused to license their OS. Infact, when Steve Jobs was away, Apple did indeed license their OS to about 5 or 6 different box manufacturers. It didn’t get them anywhere. When Jobs came back, he put the kibosh on that whole program…

  4. @ Bizzarro

    Just so you get your facts straight for next time, Apple almost died because Steve Jobs wasn’t there. You also say that they refused to license their OS. Infact, when Steve Jobs was away, Apple did indeed license their OS to about 5 or 6 different box manufacturers. It didn’t get them anywhere. When Jobs came back, he put the kibosh on that whole program…

  5. @Bizzaro

    Steve Jobs’ no’s have resulted in far more positive outcomes for his companies than losses.

    You know nothing of Jobs’ history.

    Apple almost died because Steve Jobs refused to license his operating system and nail Microsoft’s coffin shut while he had the chance.

    After reading that statement, I’m left to believe you’re a moron.

    Apple almost died? Really? That’s not how history sees it. There’s no doubt they hit an all time low under the stewardship of three consecutive idiot CEO’s in a row, but hardly near death.

    I’d call it stagnation, more than anything else. As far as I can tell, the real stagnation was in trying to develop a consumer oriented computer. Pizza boxes my ass! Their towers were still in demand and those like me still wanted the genuine article and not some knock-off from Moto or Power Computing.

    Inside Apple was a whole other story. They had billions in cash reserves but no way to spend it. That is, until they went looking for a modern OS…

  6. @Bizzaro

    Steve Jobs’ no’s have resulted in far more positive outcomes for his companies than losses.

    You know nothing of Jobs’ history.

    Apple almost died because Steve Jobs refused to license his operating system and nail Microsoft’s coffin shut while he had the chance.

    After reading that statement, I’m left to believe you’re a moron.

    Apple almost died? Really? That’s not how history sees it. There’s no doubt they hit an all time low under the stewardship of three consecutive idiot CEO’s in a row, but hardly near death.

    I’d call it stagnation, more than anything else. As far as I can tell, the real stagnation was in trying to develop a consumer oriented computer. Pizza boxes my ass! Their towers were still in demand and those like me still wanted the genuine article and not some knock-off from Moto or Power Computing.

    Inside Apple was a whole other story. They had billions in cash reserves but no way to spend it. That is, until they went looking for a modern OS…

  7. It isn’t so much about his saying no as it is in his unrelenting stubbornness to say yes.

    He says no to a thousand things, but says yes a thousand times to one thing. He is tenacious about the vision in his head and is undaunted by the doubt of others.

  8. It isn’t so much about his saying no as it is in his unrelenting stubbornness to say yes.

    He says no to a thousand things, but says yes a thousand times to one thing. He is tenacious about the vision in his head and is undaunted by the doubt of others.

  9. I wish he wouldn’t keep saying “No” to extending AppleTV and redefine our living rooms from sedentary show watching to a more social, interactive experience through apps.

    “Content” is not the ONLY thing we want to do with our AppleTVs, and it should become a minor part.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.