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Apple’s new developer rules do little to help Adobe

Apple Online Store“The recent loosening of Apple’s developer rules, particularly the company’s decision to remove a prohibition against ‘intermediary translation or compatibility layers’ in iOS apps, hasn’t done much for Adobe,” John Paczkowski reports for AllThingsD.

MacDailyNews Take: Apple’s goals do not include helping Adobe get a good grade. Sorry.

Paczkowski reports, “Consider this exchange between Adobe CEO Shantanu Narayen and Piper Jaffray analyst Michael Olson during the company’s earnings call earlier this week.”

Olsen: Just one quick one regarding the Apple stuff allowing apps developed with Adobe tools to be used on their devices. Other than being a good headline that kind of helps dissipate some of the clouds that are on that issue, do you believe it actually changes the demand for Adobe Creative products?

Narayen: What we did see was that the day Apple announced the removal of the licensing restrictions that a number of people who had created products using our tool submitted that to the Apple Store and were approved. I think it just continues to reflect the opportunity which we have with our tools, which is to help designers and developers continue to develop their applications and content in our tools and repurpose it to multiple different output media. In the short run, I would say the impact was muted.

Paczkowski reports, “A ‘muted’ impact. Too bad for Adobe that the same can’t be said of the impact of the company’s latest earnings on its share price.”

Full article here.

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