“Under Jobs’ stewardship, Apple has made a significant dent in Microsoft’s dominance of the home computing market, as well as churned out an endless stream of beautifully designed, cutting-edge gadgets, such as the iPod, iPhone and, more recently, the iPad,” Beaumont writes. “His vision and business acumen have been crucial in reviving Apple’s fortunes, and he has built up a team of trusted lieutenants who embody the Apple ethos of clever design and simple functionality.”
Beaumont writes, “Jobs is a talismanic figure, a charismatic man who exudes power and confidence, and whose keynote presentations to unveil new Apple products are one of the hottest tickets in town. His every utterance elicits whoops and cheers from the crowd, and gadget fans willingly camp outside Apple stores for days before a product goes on sale to ensure they are among the first in line… Rupert Murdoch, one of the most powerful businessmen in the world, rates him as the best chief executive around.
‘He’s got such incredible focus,’ remarked Murdoch. ‘He’s got such power inspiring the people around him who work for him. Apple is a highly, highly disciplined company. And it makes beautiful products.'”
Full article here.