iPads boost restaurant’s wine sales 11%

“Given the old-school setting, it could not seem more incongruous,” Kevin Sack reports for The New York Times. “At Bone’s, Atlanta’s most venerable steakhouse, a clubby place of oak paneling and white tablecloths, the gold-jacketed waiters now greet diners by handing them an iPad. It is loaded with the restaurant’s extensive wine list, holding detailed descriptions and ratings of 1,350 labels.”

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“Once patrons make sense of the touch-pad links, which does not take long, they can search for wines by name, region, varietal and price, instantly educating themselves on vintner and vintage,” Sack reports.

“Since their debut six weeks ago, the gadgets have enthralled the (mostly male) customers at Bone’s,” Sack reports. “And to the astonishment of the restaurant’s owners, wine purchases shot up overnight — they were nearly 11 percent higher per diner in the first two weeks compared with the previous three weeks, with no obvious alternative explanation.”

Full article here.

MacDailyNews Take: Restaurant owners, click any iPad link on this page to get your iPads which are most likely write-offs, depending on where you live (get an extra one for yourselves, wink), not to mention that the iPads will soon pay for themselves. We thank you in advance for helping to support MacDailyNews (we get a small commission from Apple Store at no extra cost to you). Now go sell some extra wine!