“In July 2009, Yahoo Inc. Chief Executive Carol Bartz signed a 10-year search partnership with Microsoft. The deal shifts Yahoo’s costly back-end Web indexing chores to Microsoft while combining Yahoo and Microsoft’s Web audience to create a stronger rival to Google,” Alexei Oreskovic reports for Reuters.
“Bartz said that the transition of the company’s Internet search advertising system to Microsoft Corp’s. technology would occur by the end of October, and that Yahoo would unlikely delay the move until after the holiday season,” Oreskovic reports. “Search ad rates would pick up in mid-2011, following the shift to Microsoft’s technology, she said.”
Oreskovic reports, “Mobile advertising, although still a nascent market, has become the next battleground pitting Yahoo against Google and Apple. Earlier this year Apple introduced its iAd service to create premium ads for marketers on the iPhone. ‘That’s going to fall apart for them,’ Bartz said about Apple’s iAd service. ‘Advertisers are not going to have that type of control over them. Apple wants total control over those ads.'”
Full article here.
MacDailyNews Take: We do so love the smell of fear in the morning. iAd is not “just” for iPhone, it’s for any iOS device, including iPad and iPod touch. (Apple TV, too, someday, perhaps?) The opinion of a CEO of a search engine company that has to rely on Microsoft because it can’t even run its own back-end is questionable, regardless of how many expletives she tosses around in order to try to hide her company’s, and perhaps her own, incompetence.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]