Advertisement: Introducing the new iPod touch. Now with FaceTime, Retina display, HD video recording and Game Center. From $229. Buy Now.
“Bartz said that the transition of the company’s Internet search advertising system to Microsoft Corp’s. technology would occur by the end of October, and that Yahoo would unlikely delay the move until after the holiday season,” Oreskovic reports. “Search ad rates would pick up in mid-2011, following the shift to Microsoft’s technology, she said.”
Oreskovic reports, “Mobile advertising, although still a nascent market, has become the next battleground pitting Yahoo against Google and Apple. Earlier this year Apple introduced its iAd service to create premium ads for marketers on the iPhone. ‘That’s going to fall apart for them,’ Bartz said about Apple’s iAd service. ‘Advertisers are not going to have that type of control over them. Apple wants total control over those ads.'”
Full article here.
MacDailyNews Take: We do so love the smell of fear in the morning. iAd is not “just” for iPhone, it’s for any iOS device, including iPad and iPod touch. (Apple TV, too, someday, perhaps?) The opinion of a CEO of a search engine company that has to rely on Microsoft because it can’t even run its own back-end is questionable, regardless of how many expletives she tosses around in order to try to hide her company’s, and perhaps her own, incompetence.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
I previously used yahoo search on my iPod touch. Then one day a dialog box appeared which said I must register to use the search service. Back to Google. Better search anyway.
Finally, move over Michael Dell, a newer foot-in-mouth-CEO has boldly placed herself as a contender for iTarget.
Somebody is scared.
@silverhawk
Good point, I actually have yahoo on the iPhone and Bing as my Safari’s default search engine. Way to antagonise those who want to help you against Google. If she keeps this up, I too may have to switch back to Google. Sad, really, I liked Yahoo.
Do you really believe she is there to grow yahoo? Bet you she is there to see the demise of yahoo and fold it’s business to Microsoft. Microsoft works in mysterious ways. I pity the yahoo stockholders.
@Frederico
“Microsoft works in disjointed, desperate and confusing ways.”
Fixed
” width=”19″ height=”19″ alt=”smile” style=”border:0;” />
This inept CEO has a big mouth….
Her company, Yahoo, offers email service that doesn’t support Desktop Client IMAP while at the same time it supports Push Email to mobile devices such as an iPhone. How does doing that make any kind of sense? She doesn’t realize, apparently, how easy it is for messages to get out of sync without IMAP support? It’s unusable…
It doesn’t seem to matter to her that there’s no Desktop Client IMAP support after months and months of waiting for it? Does Desktop Client IMAP support even make it up on the “whiteboard” over there at Yahoo Mail? When’s that Desktop IMAP Client support coming? Still can’t tell us, right? I have the feeling that Yahoo has no idea how to implement Desktop IMAP like GMail and AOL do…
Want to know why I barely use Yahoo Mail anymore for anything but a spam catcher? This is why….
I can’t think of a single reason to use Yahoo Mail, and as long as you don’t have Desktop IMAP support on par with GMail/AOL, I won’t recommend Yahoo Mail or any of its products to anyone… and that’s a promise.
Good riddance Yahoo.
Time to start an iAd Death Watch!
krquet
Until Bing ceases to be a propaganda tool for MS, I won’t use it. You may as well go back to Google all the way around
” width=”19″ height=”19″ alt=”grin” style=”border:0;” />
I’m going back to http://www.altavista.com/
I use Google but will be happy when Apple comes out with its own superior Search.
I wonder what he Googled before making that claim.
” width=”19″ height=”19″ alt=”wink” style=”border:0;” />
the iAd platform is not controlled by Apple – the developer kit includes tools to build ads, so i imagine anyone can do it if they pay the $99 for a developer licence. apple is providing a great deal of support for the platform for the early adopters, providing in-house ad development presumably because there is no external expertise as yet. by producing benchmark ads designed specifically for the platform, apple hopes to demonstrate what can be achieved. but as for controlling everything about iAd, that would create a choke on the number of ads produced, and limit the creativity of the advertising world – there is no suggestion apple intends to do either…
As if print publications don’t have tight control over their ads. Agencies are not going to be entirely surprised by this.
Since she hasn’t been in the tech news lately, Bartz feel obligated to do and say anything to make herself seem relevant again.
Bartz doesn’t understand the advertising industry and how much we advertising professionals, who all use macs, have been waiting for for an online ad platform to deliver high quality ads in an interactive, topical branded environment. Flash was close, but as an advertising platform it has major shortfalls in the ability to properly measure statistics with ad servers and different publications ad servers all work differently leading to us having to make 4 to 6 different versions of each Flash ad at different sizes with different types of tracking code and click embedding.
iAd solves ALL of the problems we’ve had delivering flash ads AND brings standardization across a large, affluent mobile audience, including ad sizes, making much less production work.
Apps are going to take away search engine traffic and kill the MS/Yahoo advertising model.
Well said dd.
xx
An old ‘advertising hand’.
To quote someone (forgot) from another post: I think she needs to go puke in a bucket.
DuckDuckGo provide excellent, fast search. It’s become my default search engine.
And with a bookmarklet installed in the bookmarks bar of Safari, I hardly miss using the search box in the top right.
The evolution of iAd reminds me of Pixar’s early days. Pixar looked like it was falling apart several times. At first, Pixar was just doing a few special effects for the movie industry. Then it became a software vendor. Then Pixar started producing television commercials for products like Lifesavers Candy and Listerine. Then Pixar joined forces with Disney to become a movie studio. Steve Jobs kept working on it until they got it right, and it became an unqualified success. Jobs can develop a similar strategy to make iAds successful too.
I use Google search simply because nothing else comes close. I’d boycott it if I could- but I don’t boycott Bing- it just sucks.
I wish I could boycott Google News, too- it seems to have a knack for displaying Pro-Android and Anti-Apple headlines. Not my “preference.”
… could someone refresh my memory here? Bartz said: “Earlier this year Apple introduced its iAd service …”, but I thought Apple bought some small provider that was the seed for that service. Mad Cow aside, did Apple start the iAd business from ground zero or did they piggy-back it on the basis of a previous venture?
“That’s going to fall apart for them,’ Bartz said”
Most certainly iAd has yet to prove itself.
But what does the CEO of a stumbled-so-bad-they-turn-to-the-dark-side-for-help company know about falling apart except how to do it themselves!
Yahoo Search: Fell apart. Now it’s Boingo. I ain’t gonna use Yahoo Search no more no more. Ain’t gonna use it no more.
As ever, Apple doing things BETTER puts competitors into Desperation Mode. When you can’t compete: FUD. HaHaHaHaHa! Propaganda is so pathetic.
Blether on Bartz!
Carol Bartz joins the ranks of idiot CEOs who prognosticate the future based on their wishful thinking…
This may not enter the folklore like Michael Dells “close down Apple and return the proceeds to the stockholders”, but the sheer ineptitude is just the same.
Slow and steady wins the race. Apple is not known to blindly rush into things like what Google does. It gathers vital data and works on them carefully until it got them right. It does not advertise vaporwares and boast like what Microsoft and its ilk do. Apple bids its time and does not allow its secrets to prematurely leak out to the press. It slowly perfect the product and when it’s 99.99% ready it unleashed the product onto the market, sending competitors scrambling for their dear life.