Yahoo CEO Bartz: iAd is ‘going to fall apart’ on Apple

Apple Online Store“In July 2009, Yahoo Inc. Chief Executive Carol Bartz signed a 10-year search partnership with Microsoft. The deal shifts Yahoo’s costly back-end Web indexing chores to Microsoft while combining Yahoo and Microsoft’s Web audience to create a stronger rival to Google,” Alexei Oreskovic reports for Reuters.

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“Bartz said that the transition of the company’s Internet search advertising system to Microsoft Corp’s. technology would occur by the end of October, and that Yahoo would unlikely delay the move until after the holiday season,” Oreskovic reports. “Search ad rates would pick up in mid-2011, following the shift to Microsoft’s technology, she said.”

Oreskovic reports, “Mobile advertising, although still a nascent market, has become the next battleground pitting Yahoo against Google and Apple. Earlier this year Apple introduced its iAd service to create premium ads for marketers on the iPhone. ‘That’s going to fall apart for them,’ Bartz said about Apple’s iAd service. ‘Advertisers are not going to have that type of control over them. Apple wants total control over those ads.'”

Full article here.

MacDailyNews Take: We do so love the smell of fear in the morning. iAd is not “just” for iPhone, it’s for any iOS device, including iPad and iPod touch. (Apple TV, too, someday, perhaps?) The opinion of a CEO of a search engine company that has to rely on Microsoft because it can’t even run its own back-end is questionable, regardless of how many expletives she tosses around in order to try to hide her company’s, and perhaps her own, incompetence.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]


  1. I previously used yahoo search on my iPod touch. Then one day a dialog box appeared which said I must register to use the search service. Back to Google. Better search anyway.

  2. @silverhawk
    Good point, I actually have yahoo on the iPhone and Bing as my Safari’s default search engine. Way to antagonise those who want to help you against Google. If she keeps this up, I too may have to switch back to Google. Sad, really, I liked Yahoo.

  3. This inept CEO has a big mouth….

    Her company, Yahoo, offers email service that doesn’t support Desktop Client IMAP while at the same time it supports Push Email to mobile devices such as an iPhone. How does doing that make any kind of sense? She doesn’t realize, apparently, how easy it is for messages to get out of sync without IMAP support? It’s unusable…

    It doesn’t seem to matter to her that there’s no Desktop Client IMAP support after months and months of waiting for it? Does Desktop Client IMAP support even make it up on the “whiteboard” over there at Yahoo Mail? When’s that Desktop IMAP Client support coming? Still can’t tell us, right? I have the feeling that Yahoo has no idea how to implement Desktop IMAP like GMail and AOL do…

    Want to know why I barely use Yahoo Mail anymore for anything but a spam catcher? This is why….

    I can’t think of a single reason to use Yahoo Mail, and as long as you don’t have Desktop IMAP support on par with GMail/AOL, I won’t recommend Yahoo Mail or any of its products to anyone… and that’s a promise.

    Good riddance Yahoo.

  4. krquet

    Until Bing ceases to be a propaganda tool for MS, I won’t use it. You may as well go back to Google all the way around ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  5. the iAd platform is not controlled by Apple – the developer kit includes tools to build ads, so i imagine anyone can do it if they pay the $99 for a developer licence. apple is providing a great deal of support for the platform for the early adopters, providing in-house ad development presumably because there is no external expertise as yet. by producing benchmark ads designed specifically for the platform, apple hopes to demonstrate what can be achieved. but as for controlling everything about iAd, that would create a choke on the number of ads produced, and limit the creativity of the advertising world – there is no suggestion apple intends to do either…

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