Apple gets serious about enterprise and small business accounts
“Apple is investing in its partner network, direct sales and support in an effort to take advantage of enterprise and small business interest in the iPad and iPhone,” Larry Dignan reports for ZDNet. “This week, Apple’s iPod and Apple TV products dominated the headlines, but there are also a lot of emerging signs that Steve Jobs & Co. are showing enterprise gains.”
Dignan reports, “Apple has been pleasantly surprised by the strength of iPad in Enterprise and seems to be benefiting from demand pull/halo effect of the iPad and iPhone with corporate customers. In addition, Apple is optimistic the large number of enterprise customer briefings it conducts will translate into additional corporate penetration.”
