FOX News: Apple is the new religion, say academics

“Apple is the new religion, say several academics. It’s not a matter of rationality, it’s a matter of faith,” John R. Quain reports for FOX News.

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“In a research paper published this month by two professors at Texas A&M University, the authors argue that the only way to understand the slavish adoration and over-the top financial success of Apple and its ‘Jesus Phone’ (the iPhone) is to understand its minimalist, white-walled stores as the new churches of the tech generation,” Quain reports. “‘The religious-like behavior and language surrounding Apple devotion/fandom is an example of ‘implicit religion,” Prof. Heidi Campbell, one of the authors of the study, told FoxNews.com. Implicit religion can happen when the use of, say, technology becomes a substitute for belief and behaviors once attached to religion and religious practice, she said.”

Quain reports, “That, according to the authors, explains why fans still believe when the leader of the Church of Apple, Steve Jobs, blames consumers for the poor reception of the company’s cell phone (clearly, users are holding their phones incorrectly). In fact, they flock to buy the device despite its serious design flaws.”

MacDailyNews Take: There are no “serious design flaws” with iPhone 4. All antennas — including television, radio, GPS, and cellular antennas — can experience attenuation. For more, please see: Understanding attenuation and signal loss. FOXNews.com has this article in their news/tech section and it is not labeled “opinion” or “commentary” or anything of the sort. That is a mistake and possibly criminal. Apple should demand an apology and a very prominent retraction from FOX News and this abject moron John R. Quain and potentially launch a libel suit against either or both in order to set an example.

Quain reports, “So if they wanted to, could Apple devotees actually create an official Apple religion? After all, many believe in the power of the iPhone and millions of consumers would buy any product the company introduces, flaws and all.”

Full article here.

MacDailyNews Take: Quain ought to get together with Daniel Lyons and have a jealous asshole powwow.

119 Comments

  1. PR,

    Dear knee-jerk liberal, you might want to read past the headline before posting next time.

    If you did, you’d find that MDN is ripping FOX News and their “reporter” to shreds.

    Thank you for your time, you reactionary simpleton. No wonder you voted for Obama.

  2. Apple’s success is for a reason, it’s no accident.

    People on the outside looking in cannot rationalize it with facts so they have to assign these bullsh*t religious metaphors to Apple in an effort to understand it.

    Sorry folks but the days of declaring Apple is for fanboys only is over.

  3. The design flaw of the iPhone is in the placement of the antenna, not the fact that it attenuates. Engineers at cell phone companies are well aware of the attenuation issue, and that’s why none of them were stupid enough to wrap the antenna around the outer rim of the phone.

  4. Ignoramuses have been saying Apple is a religion for decades.

    Obviously they haven’t used an Apple product or they’d be converted and understand ;^D

    What is amusing is how much sheer idiotic commentary Apple inspires. These asinine ‘reporters’ are so far from reality that all they do is reveal their own mental illnesses.

  5. Unfortunately I cannot chime in on the handholding debate because the lesser god ATT has deemed me unworthy of a subsidized upgrade at this time. However, I would hold the new object of veneration however was most comfortable. Never did fit in any church too well, LOL

  6. If you read the paper, she explains the Apple “religion” through the supposed existence of several MYTHS which are common to all religions. In other words, she says all religions are based on myths and those myths are in existence for Apple, therefore Apple is a religion.

    All cars have wheels, a wagon has wheels, therefore a wagon is a car.

    This person is a PhD? This is a published paper? Faux News thinks people who believe religions are based on myths speak to their audience? Wow.

  7. “It’s not a matter of rationality, it’s a matter of faith,”
    It is matter of STATISTICS you $tupid!!!!!
    If a company came out ALWAYS first with the best design and UI and the best quality products over and over again, the user expect the next product to be the best of the best too. It is not Faith, it is simply mathematics…

    Religion is like microsoft, they came with worse product everytime and ignorant people still buying it.

    Faith in religion is when we believe with our see, and the only one that we can really trust is God, with apple we can expect good products but we know some day they can fail. With Mircrosoft, you can only expect the worse.

  8. @ChrissyOne – well played ;^)

    Furthermore I find it funny the network of hate and fear would publish a story about Apple using the exact same template they use to describe people of other religions. They are fanatic!! Because describing them as mindless lunatic fanatics absolves their viewers from having to rub a couple brain cells together to actually understand what lies beneath, because understanding generally relieves people of fear, and that goes against the Fox news agenda.

    Fox News: All fear, All the time.

  9. You guys ripping FOX for this please note that this idiotic report is from university academics at Texas A & M.

    “Prof. Heidi Campbell, one of the authors of the study, told FoxNews.com.”

    Get it? Fox news didn’t say these things, the good Professor said them.

    For people that do not believe in God and actively want to destroy the idea of faith in a higher power than man, this type of report is typical. For these people religion is “The State” “Technology” “Science” “The Corporation” “The People” .

    As GK Chesterton says (paraphrasing): When people do not believe in God, they do not “believe in nothing”, they “believe in anything”.

  10. No, Apple devotees are won over by the vision, the product and the service behind it all. A former colleague used to mock Apple, until he bought an iPod (and then another). But he still mocked the Mac… until his HP laptop failed and he bought a 24″ iMac. Now he gushes over his Mac. Is he now one of the “faithful”? Or is his attitude based on reason and experience?

  11. There’s really no denying it – Apple is like a religion to many. Much of their behavior is eerily similar to that of religious fanacists. Just like the death of a newborn is all part of God’s plan, anything and everything Apple does is good, and there are no problems.

  12. Maybe the AppleStrong follow the products and the company religiously. But it’s not out of adoration and worship you morons.

    The Apple religion is of vision, brilliance, excellence and innovation. Oh yeah. And style. Count me as a follower.

    Buy the way, if a PROFESSOR is not smart enough to know that’s why people follow Apple, I feel sorry for the poor bastard’s students.

  13. Perhaps, Spark, but we believe what we want to read, see, and hear and Fox News is providing a service to its fan base.

    Christmas is a religion, Santa Clause is their messiah, Capitalism is the dogma, and gold is their God-standard.

    Banks are temples and Wall Street is the place where the high priests practice their black arts.

    That’s just my opinion, however not even a grant from a prestigious university to illuminate the unwashed would garner enough attention to make Fox News.

  14. 2 minutes of research reveals that Professor Heidi Campbell has had her “work” published by right wing Christian publishing houses.

    No wonder Fox repeats her nonsense.

  15. These professors look out at a see of Apple logos and think, wow the worm has turned. Gone are the thinkpads and Dells, replaced by glowing apples. Scary. Scary.

    Fear drives men to irrational thought and obviously they found something startling just being in a dark room with glowing fruit!

  16. @ Bongo,

    Most, if not all, Apple Product users have used Windows on a PC.

    Could the Religious Zeal be nothing more than joy at finding an electronics product that actually works without requiring a fully staffed IT department?

  17. I’m a total Apple acolyte, but I do regret the fact that the iPhone got out the door with that design flaw. Not like them.

    On the other hand, here’s just one typical example of genius Apple design: the magsafe, magnetic power connectors for laptop power cords.

    Innovative, instant advantage, “why did no one think of it before”- type of thing that keeps me attending Apple church.

  18. First 2010, then 2012:

    My opinion of your comment is unprintable. Besides, it’s irrelevant. You’ve already exposed yourself, no need for me to clarify, and it’s beneath me to do so.

    Particularly Fox news, but the media in general and the gullible dim bulbs and closet racists of this country make me long for either a time machine or a passport. (Gilligan’s Island, anyone?)

  19. I am sooooo sick of this particular meme.

    Especially because I’m an atheist and an Apple customer. Regiculous to the extreme.

    ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

    MW= until
    Until what? Hell freezes over?

  20. The cathedrals of our time: skyscrapers.
    The evangelists: lobbyists.
    Keepers of the dogma: conservative think tanks, talk show hosts and news services.

    Apple Computer: iconoclastic heretics.

  21. In the best religious scenario to me it doesn’t matter how manny people misrepresent an entire group. I have been an Apple user but also a PC user since I was a child. And today my PC stands side to side to my Mac. They are both great tools I use everyday but they are as religious as any other object I care for. However I am an artist and these are my tools. But don’t get confused, brushes, pencils and paint can be considered as religious tools? I couldn’t care less.

  22. Cretinous professors need to get out more.

    I buy Apple – rationally – because the company makes products that best suit my various purposes.

    Apple products also happen to look good and excellent customer care comes in the form of Apple Stores.

  23. Implicit religion can happen when the use of, say, technology becomes a substitute for belief and behaviors once attached to religion and religious practice, she said.”

    This is the most salient statement in the article, IMO.

    She is using Apple, a company who has ascended in recent years, with alarming popularity, to bash technology and science.

    How long before we see Christians burning their iPods in effigy? I remember shortly after Lennon said the Beatles were more popular than God, the religious nuts among them started to boycott them and zealously burned their albums in public forums.

    Is this woman attempting to polarize the country over science and religion and using Apple as grist for the mill?

    If so, she will be defeated using her waning faith against her in a court of public opinion.

    H/T to qka

  24. Apple is a religion to nobody. Apple fans: 1) Do not pray to Apple. 2) Do not look to Apple in times of personal crisis. 3) Do not look to Apple for eternal salvation or after life. This is a garbage headline from a garbage TV network.

  25. We are not religion. We are CULT! We are cult of underdog, cult of impossible. Apple started as group of misfits that dared to take on the world. Total underdog that dared to take on the big ones. It took many years to get here and now that Apple has strength and is getting at all of them, they started to compare us to them. We are not like them, we are still fans of underdog, fans of impossible, of different, fans of elegant and inventive. We don’t worship Steve. We just love what he does, because it’s damn encouraging. He is showing us with his Apple that you can take on anyone! He is showing us that “impossible” CAN BE DONE! Go Apple!

  26. First, Apple is a cultish following simply because they are make an excellent “product.” The Texas A&M researchers, who are some of the best the the US (even if they are Aggies), are correct.

    The Apple Brand has created a religion. But, religion is no long ONLY defined as something to do with God, a superhuman being or the Church. A fourth or fifth definition defines religion as a “a pursuit or interest to which someone ascribes supreme importance : consumerism is the new religion.”

    So, let’s think before we respond with stupid remarks that have been made throughout these commentaries. Oh, and by the way, since we are not provided by the Bible exactly which fruit was bitten in the Garden of Eden, artists have depicted it usually as an Apple. Got it?

  27. It seems to me that religion is usually defined as a belief system that has no supporting tangible evidence. If that’s the case, Apple doesn’t qualify. Every Apple product I have simply works. They work reliably and without much effort on my part. I don’t need to consult anybody for advice on how to make them work, nor perform actions I don’t understand to get them to work.

    Microsoft, on the other hand, seems to fit the above definition. People believe that Windiows will work although they have no supporting tangible evidence. They insist that Microsoft will fix all the flaws and security breaches in Windows someday, even though there has as yet been no evidence to support those claims. They believe that Windows is the best existing operating system without any evidence to support that belief. Indeed, they go to great lengths to avoid evidence which contradicts that belief.

    In short, it is the Microsoft/Windows supporters who have an unreasoning and unfounded belief that their OS of choice is the besat choice. Microsoft is a religion.

  28. Fox is basically what William Randolph Hearst was: yellow journalism. They appeal to the lowest common denominator with a slogan “fair and balanced” or “we report, you decide”. Nice slogans but if you have an agenda and only report that side of things then how can you think when the facts are slanted? Msnbc, CNN all do much of the same, fox is less embarrased about it and is mote shameless. Either way, get your news from multiple sources with varying viewpoints, then decide for yourself. Don’t let some company do it for you.

  29. This is a garbage headline from a garbage TV network.

    So what? They have tens-of-millions of viewers who will believe this story validates their conviction that the country is falling apart and it’s Apple’s (read liberals) fault!

    You simply can’t write off Fox News as garbage TV network, thinking only the irrational people of the country would even watch that station. They have done more to misrepresent the truth than the Nazi party has in the last fifty-years!

    How many crazies, in the last decade, have gone on shooting sprees because someone of Fox News started making sense to them?

    News Corpse conducts dirty little smear campaigns like substituting the letter D for the letter R in an attempt to deflect bad news from one of its republican constituents, by making its dumbed-down viewership believe the troublemaker is a Democrat!

    It’s more than that though. I think it’s Nazi-like, the way they distort the truth about a government run by Democrats, liberals, and anyone or anything else that isn’t zealously Puritan. It’s a scary philosophical work ethic that permeates everything in News Corpse.

    Anyone remember the 1976 movie, Network? Robert Duvall and Rupert Murdoch are one and the same. Ironically, Duvall starred in the movie Open Range, in which his nemesis was an Australian cattleman that is the spitting image of a Rupert Murdoch-like character.

    Murdoch makes the news, he doesn’t report it.

    This man has a troubling agenda and I will celebrate when he’s dead.

    I know it sounds harsh, but I think the executives of News Corps don’t have America’s best interests at heart. A pox on all their houses!

  30. @G4Dualie

    Just the type of comment expected from an idiot who can’t read and doesn’t try to understand the totality of the article.

    And profanity just simply adds to your “graciousness” as a gentleman, brought up to be polite to others, regardless of their opinions, and oh so well educated. I find no need for invective.

  31. Apple is not a new religion. Religious war between MS DOS vs. Mac OS been going on for more than quarter of century. Did A&M researchers just realized this? And how about IBM vs. DEC vs. DG or SUN vs. APOLLO or …

  32. @ C1
    Science and religion are not incompatible. I am not religious, but I believe in a power greater than me. PS – Although it is not my profession, I was a bio major in college and spent most of my educational years study both physical and life sciences. I have a broad understanding of science ranging from molecular chemistry to quantum mechanics. To me, much of what I’ve learned points to an Infinite Being, and Universal Consciousness, or a God. Call it what you will.

    Actually, C1, if you don’t see that putting “faith” in something is a natural human trait, then I think you are deluding yourself. Swap “faith” for “religion”. Faith in Science, Faith in the Government, Faith in Academics. People put their “faith” in these things, and sometimes go so far as revere them as religion. The more anti-religious one is, the more apt that person is to apply religious attributes to other institutions.

    Hey, these are my opinions from many years of observations. My points are generalities and obviously don’t hold for every individual. Your milage may vary.

  33. Now speaking of defective- let us use the Windows OS!

    I will have to go with the fact that such a defective product can only be supported by the cult following of the PC fanboys.

    Religion can be used with his viewpoint, just we follow Apple with the “Jesus Phone” and Mr John R Quain has only the other choice in his religion- follow Microsoft! Who could that be?! SATAN!!!!

    I think I will stick with Apple, thank you!

  34. “Actually, C1, if you don’t see that putting “faith” in something is a natural human trait, then I think you are deluding yourself.”

    See… here we go. The feeling that you feel is a natural trait, and if I don’t feel it, I’m delusional. Perfect. As long as what is true for you in your private heart is true for all people in the world, then everything will be fine. Keep telling yourself that, honey. ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

    The fact is that no, not everyone thinks there is some mystical nebulous ‘higher power’, unless you’re talking about the nuclear furnace in the heart of every one of a trillion suns. Faith may be important or integral to you, but that does not make it a universal truth, or anything that ‘exists’ outside your own mind. And don’t conflate ‘faith’ with ‘religion’, and you’re subtly doing. Faith can be an educated position based on empirical evidence (‘I have faith that the sun will rise in the east tomorrow’) or it can be blind obedience. What you’re saying is that everyone has ‘religion’. And what I’m saying is that you’re full of ‘your own prejudices’.

    You also mistake the views of someone who is not religious as being someone who’s ‘anti-religious’. These are also two different things. People who are religious often make the mistake in thinking that those of us who aren’t even give a shit about them. I for one don’t. Have any kind of childish jibberish you need to make it through the day, for all I care. Try, though, to understand for a moment that not everyone needs the same things out of life.

  35. @RLB

    Please enlighten me about the totality of the article. An article, wherein one cannot tell where the professors’ words end and the author’s begins;

    <i>”…the slavish adoration and over-the top financial success of Apple…”, whose words are those, can you tell?

    I sought out the original paper from SAGE.com but they’re charging twenty-five dollars for the privilege, which isn’t worth the money, based on Quain’s biased reporting.

    I say biased because he can’t get his facts straight. On his website, Quain states, that Apple’s iPhone sells for 400 dollars ($500 16GB model) with a two-year plan from AT&T and everyone knows that is simply not true. Has AT&T ever charged four-hundred dollars for an iPhone with a two-year plan?

    Sage.com’s abstract of Campbell’s and La Pastina’s paper sounds much more staid, than what Quain chose to bring to his readership and knowing people aren’t going to pay to read the original material, he can pretty much fudge the truth and spin this anyway he wants.

    Jizzmodo started this crap about the Jesus Phone and how Apple is a religion and I condemn their brand of news as well.

    And if you ever refer to me as a gentleman again, I will take you out back and beat the ever-living shit out you, you got that?!!

  36. Take it from an agnostic- one of those godless progressives- liberal if you must.
    I have been using and owning Apple products from the 1970’s- pre-Mac and have never had a reason to look elsewhere. Great products, great service, incredibly reliable & to date none of the BS that plagues Windoze PeeCee users regularly.
    In a free market I have chosen to spend my hard earned money on the superior product. That doesn’t make me anything other than a wise and prudent consumer.

  37. I think my dad is a member of the NFL religion. Football above all else. This is really a stupid “study”. People become fanatical and protective about things they love. Apple is not somehow exempt from that.

  38. Foxnews is a joke. They remind me of a supermarket tabloid. Some of their front-page stories today include:

    Cops: Missing Teen May Be Held by Sex Offender

    Shocking Angie Pics Published – Magazine unearths NSFW photos that Angelina Jolie doesn’t want you to see

    Clooney’s Gal in Coke Probe – Elisabetta Canalis fingered by prostitute for snorting cocaine at club, report says

    Foods to Get You in the Mood
    Many foods have that sexy vibe, some because of their looks, others because of their aphrodisiac qualities

    iPhone 4 Offers New Look for Porn Industry

    All on their main page. They seem a bit obsessed with something…
    Anyway, it’s not surprising that they’d take seriously a couple of aggie PhDs who write on tech/religion. Anything that generates clicks is serious news to Fox.

  39. Given that most smart phones have similar antenna issues, where are the Press calls for them to be recalled or supply free bumpers?

    I bought an iPhone 4 for my son and have had no call drops or weakness, and we live in a small town.

    The real IT religious fanatics are the Windows users (at work) who stick with Windows even though it constantly fails them!

  40. @ ChrissyOne,

    “People who are religious often make the mistake in thinking that those of us who aren’t even give a shit about them. I for one don’t.”

    Amen.

  41. The proposition of the paper is tosh.

    Apple, amongst others, make products that allow people to access the holy Grail – understanding of what is going on around them. No more.

    It’s a pity that others who claim to be portals to longer standing ‘religions’ aren’t so quietly efficient at their task

  42. I like what Alan Watts said:

    “Belief” is like treading water, actively hoping that what you believe is true… it’s a lot of work.

    “Faith” is like floating in water, letting go, and allowing the buoyancy to support you.

    Most religion is more about “belief” than “faith.”

    I have no idea where Apple fits into this.

  43. @Breeze

    Yes, but it would stop working when he slipped into the shade. After three days, he lost all track of time and it was recalled.

    Dewey, Screwum & Howe brought a class-action lawsuit against Rolex because the Jesus Watch only work when the sun was shining.

  44. Loyal customer: Yes. Religious zealot. I don’t think so.

    I have been a Mac user since getting a Fat Mac in 1985.

    Even in the wandering in the desert years – Apple offered beter products and pushed for better customer experience. This was true of the MS Mac products as compared to their PC brethren.

    I like my iPod with the phone & email.

  45. @Caddisfly

    I so agree with you. Apple Hate is the new religion.

    Compare the following associations:

    The Taliban took the first shot at the US.
    Taliban = bad religious zealots.

    The Apple Haters took the first shot at Apple.
    Apple Haters = bad religious zealots

    Apple has caused:
    Personal computing for the masses, GUI for the masses, desktop publishing, digital graphic arts, mp3 player revolution, death of rs232, death of parallel printer ports, death of the floppy, smart phone revolution, portable computing evolution, etc. etc. etc.

    As it says in the good book, judge by the fruits.
    I judge Apple to taste good… very good.

  46. “The Taliban took the first shot at the US.
    Taliban = bad religious zealots.”

    The problem is that the Taliban don’t see it that way. They think they are retaliating at the US for our policies ion the middle east.

    So I guess religious right and wrong are a matter of perspective. As per usual.

  47. Stupid. I jsut hate this misrepresentation that Mac fans are “sheeple”, unreasonable, etc, and the worst is the all to frequent statement that we’ll buy anything Apple puts out.

    I’m a pretty big fanboy, but I buy Apple Products according to the same standards that I buy anythign else: when they’re the best products to fill a particular function that I want (even if they created that function), and I can afford them.
    I don’t have an Apple TV because it doesn’t meet the first point, I don’t have Mac Pro w/Studio display because it doesn’t meet the second.

    The remarkable thing is not that I’ve got so much Apple stuff (I have a lot more Nabisco and Ikea stuff), but how often Apple’s offerings meet those criteria. In my case, that’s a 24″ iMac, an ancient TiBook, iPhone4, my GFs 13″ MacBook Pro and Touch.
    The remarkable thing is that that just about every time Apple decides to make an item, it meets my two qualifications.
    And those qualifications seem pretty reasonable to me.

  48. I thought al-Qaida took that shot.
    Taliban is just joining al-Qaida in banning women from rights in society.
    And both are getting real bitchy about the world not agreeing with them.
    Hey, there’s lots more religions in the world.
    And it is these people that kill because of their desperate reliance on whichever religion.
    So, how do computers play a part?
    Funny, huh?

  49. At least Steve Jobs and the iPhone are REAL.

    Jesus Christ never was a human being that actually existed. Jesus was an anti-Jewish/anti-Roman, anarchist guerrilla warfare movement the same as Al Qaeda, not a single person.

    The Christ FABLE was made up as a recruitment tool.

  50. WOW!!! I’ve been following Anne Rice for decades and this just makes it all more interesting. She’s awesome. Now I can read her books on the iPad. Life is good ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  51. Dear MDN: Who is the PoliTard on the MDN staff who’s pushing the Neo-Con-Job politics?

    FOX? The most dishonest, corporate oligarchy run news organization in the world? Why do you care? Why would ANYONE care? Limbaugh? The best paid LIAR in the world?

    MDN is courting TrashHumans. This isn’t a site for Apple news. It’s just another PoliTard propaganda cesspool.
    :-Q**********

  52. @Sarasota

    No, that’s t.u. (UT Austin, for the uneducated [non-Aggies] out there). They’re the ones that took all the defective Dell computers; Dell knew they could get away with it there because Solitaire ran just fine.

    Texas A&M is in College Station, about 110 miles away from Dell.

  53. Maybe there is some truth to the assertion that Apple is the new religion:

    The top iPad reference apps are the Holy Bible and the Koran!

    Since both believe we sinned by by biting into the Apple, are people buying those apps sinning?

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