Apple today unveiled a new 27-inch LED Cinema Display with 2560 x 1440 resolution and 60 percent more screen real estate than the 24-inch LED Cinema Display. Featuring a built-in iSight video camera, microphone and speakers, powered USB 2.0 hub, and universal MagSafe connector, the new LED Cinema Display is an ideal companion for the MacBook family or a Mac desktop, and is available for US$999.
“With built-in MagSafe charging, iSight camera, speakers, and USB ports, the LED Cinema Display is ideal for MacBook and MacBook Pro users,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, in the press release. “With its massive 2560 x 1440 resolution, the new 27-inch LED Cinema Display is a perfect fit with our powerful new Mac Pro, and it gives iMac users an easy way to double their screen real estate.”
The new, larger 27-inch LED Cinema Display features a beautiful 16:9 edge-to-edge glass display on an aluminum stand with an adjustable hinge that makes tilting the display almost effortless. The LED Cinema Display has vivid colors and exceptionally high contrast and uses a premium display technology called in-plane switching (IPS) to provide a brilliant image across an ultra wide 178 degree viewing angle.
Designed as a companion for any Mac notebook or desktop, the 27-inch display includes a built-in iSight video camera for video conferencing, an integrated MagSafe charger to keep Mac notebooks charged, built-in Mini DisplayPort connectivity for video and audio input and a powered three-port USB 2.0 hub so customers can charge their iPhone® or iPod® even when they take their MacBook with them.
The new LED Cinema Display now includes a new ambient light sensor which automatically adjusts the display brightness based on external lighting conditions and uses only as much energy as necessary to provide an optimum viewing experience. Made with mercury-free LED technology, arsenic-free glass and highly recyclable materials, the LED Cinema Display meets stringent Energy Star 5.0 requirements and achieves EPEAT Gold status. The new display contains no brominated flame retardants and all cables and components are PVC-free.
Pricing & Availability
The new LED Cinema Display will be available in September through the Apple Store, Apple’s retail stores and Apple Authorized Resellers for a suggested retail price of $999. The LED Cinema Display requires a Mac with Mini DisplayPort.
Source: Apple Inc.
@twenty
Cry us a river.
Ever heard the phrase, It’s not the car, it’s the driver.?
I’ve yet to meet a graphics pro who is defined by his tools. At the end of the day, you are responsible for getting the job done regardless of what’s in your tool chest.
Whining in a public forum how
much your pussy hurts, is unprofessional but, trying to convince us that the manufacturer who made your “hi-tech” monitor cares more for you than any other company is hilarious.
You know what I think? I think you use this matte issue as a way to distinguish yourself from the other wannabes. If it wasn’t matte, it would be graphics cards, or I/O, or inflated prices that cut into the bottom line, anything that allows you to peddle your inflated sense of self-worth.
Apple has tremendous respect for professionals of every stripe and you know it. I can’t recall a time when you haven’t used MDN as a forum to spread your snarky comments about Apple.
Why do Brits hate America so much? Envy?
Glossy sucks for color correcting. it’s by far the hardest monitor to color correct on.
Try to match the same photo on glossy & matte monitors for print without using numbers or histos. Can’t do it easily on the glossy monitor.
Steve says ‘everybody’ wants glossy. Whatever Steve says is what you get. He’s in control – of everything. So, as they say, you can STFU.
Says he loves his ‘users’ but he doesn’t. He actually sees us as his lowly subjects and fully expects us to bow down to lord Jobs.
If you were ever unsure about this, take a look at the amazing iP4 presser where he explains the non-working antenna and then insists that Apple has been good to us so WE should STFU.
Really good chance that he sees himself as a monarch – not merely a mega-wealthy corporate CEO.
Won’t make it to my studio without a matte option.
@G4Dualie
GLOSSY SUCKS – any graphics pro worth their salt knows that. Even Apple know that because up until a couple of years ago they were clearly and loudly advertising their matte options for graphics pros who required a high level of colour accuracy and a non-reflective work surface.
It’s difficult to see how Apple has “tremendous respect for professionals” when its previous efforts to recognise, value and meet professional’s needs are tossed out of the window so that one of the richest companies in the world can squeeze an extra buck or two of profit out of its locked-in user base.
I don’t know what line of work you are in – but if you put up with using sh*t, substandard tools I guess you’re not very good at it.
I’m always amazed at the number of “regular” posters that come on, with new unregistered screen names, and post negative comments on this site whenever Apple does something new.
Get over it. It’s a company that is in the business of making money. Like all companies, Apple is trying to build a market that will sustain itself.
Whoever you are, stop posting as 15 different people. Everyone get’s that ploy now. You’re one person, who is either really ticked off at Apple or you’re a paid shill that comes here to troll.
(the above post was not directed at regular posters on this site, only at the troll who continues to bombard every thread pretending to be 4 or 5 different people.)
b
Read the article. “…Featuring a built-in iSight video camera, microphone and speakers….” See the word “microphone?” It’s in the article.
What?! No cupholder?! No happy ending?! NO SALE APPLE YOU SUCK!
@Shut Up: low self-esteem much? I believe life exists to be enjoyed and not for worrying about how a seller of products looks down on me. Those that do the latter suffer from consumeritis and need to rethink their priorities; not to mention their self-worth…
Damn. I too was hoping for a matte option. Can anyone suggest a good LED (not LCD) matte monitor for about $1,000 (24″ or larger for me?. My old 20″ Cinema Display is getting tired.
To add to the glossy debate – although we aren’t pros, myself and many people I know prefer matte. I can’t stand the reflections on a glossy screen. Brightnessis a non-issue for me as screens these days are so bright they hurt my eyes. 95% of the time I’m on the lower 20% of the brightness scale, but on a glossy screen I often have to increase brightness to lessen the amount of visible reflection.
Oh well, I don’t need a $999 monitor anyway. If they get rid of a matte option on their notebooks, I will not be happy
Scubaboy said:
“Do you realize just how much brighter these screens are over the older (matte or glossy) screens?”
Yes, and that’s part of the problem. Apple has decided that to overcome reflections, you can just overpower them with brightness. Problem is, you lose your black level if you do that. If you want to calibrate your display properly, you probably have to lower the brightness to an acceptable level. My matte Cinema Display calibrates properly at one or two bars of brightness if I want my prints to match my screen. On a glossy, that would move me into Reflection City.
Therefore, on bright glossy displays, it’s tough to get both proper color and avoid reflections. The high brightness you state is not a feature, but a problem.
As the owner of an LED Cinema, I was looking at the specs and wondered why Apple didn’t include an infrared sensor for the display. It kinda sucks that on my MacPro with a Cinema Diaplay I had to dig up an old Kensington USB IR sensor and install Remote Buddy in order to use my Apple Remote with my high $ Mac setup.
Aside from the expense, it ties up a valuable USB slot on the display and adds clutter to the desktop. It should not be a BFD to include an infrared sensor on a monitor at
this price- especially since the MacPro also lacks one.
Finally, glossy screens suck & don’t even suggest putting some kludge film on my display.
I’m an artist with last year’s glossy 27- inch iMac. It’s tough to look at a matte screen afterwards. Dull, old-looking. I recommended the matte option to my wife for her Macbook Pro, because you want to be flexible in a variety of lighting conditions. Otherwise, use your brain and set up your glossy screen away from direct lighting. It’s really not that difficult- sort of like taking a photograph with the sun behind you instead of facing it. Stop whining and be creative- common sense is also helpful. Or buy a non-Apple monitor without insulting everyone connected to the company, particularly Steve Jobs because he’s boss and Al Gore because you don’t like his politics (as if he’s got anything whatsoever to do with these decisions). Now That’s just plain stupid.
RIP 24″
…anyone want to buy the original 22″ cinema display?
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still going strong since 1999
vintage!
OMG, would you self-professed “graphics pros” here stop parroting the same old “glossy sucks and any pro would know it” BS. Here’s a reality check:
FACT: Glossy is sharper
FACT: Without the diffusion layer, glossy displays pass more brightness from the backlight and panel.
FACT: With ANY ambient light whatsoever, the glossy display will display a better black.
FACT: Because of the previous two conditions, the glossy display yields higher contrast and larger color gamut, hence the typical “more vibrant” desciption.
FACT: Glossy has a superior viewing angle, which results in better uniformity for close-viewing.
FACT: The only advantage the matte display has is lack of defined environmental reflections… If environmental reflections are a concern then you’re not working in a proper environment for “graphics pro” or color critical work, and you probably aren’t the “graphics pro” you claim to be at all!!!
FACT: Regardless of whether you’re using a glossy or matte LCD, you can’t do color-critical work in a work environment with high light levels. The glossy display will show terrible reflections, and the matte display will be completely washed-out (obscured) in the shadows (low-IRE for the video types), making anything remotely color-critical impossible.
Lastly, for you whippersnappers that are probably making up most of the glossy haters, we REAL graphics pros used CRT monitors with glossy (glass!) screens to perform color-critical print and video work for YEARS long before LCD displays (matte or otherwise) came along, and we did it well.
So, stop with the BS, glossy haters!!! Glossy and matte both have advantages and disadvantages. Personally, I love my glossy MacBook screen, and I love the iMac screen, but then I work in a proper environment for doing the “graphics pro” work I actually do every day.
@ecrabb
As someone who has spent years supporting creative workgroups, I thank you for writing the rant I was too lazy to write myself.
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Did all you whiners have this much trouble color correcting on CRT monitors?
ecrabb: many of us pros don’t have the ability to hang black curtains behind us because our studios are multi purpose.
Even if i could, i’d see the person sitting behind me in the screen anyhow.
If pros don’t really need anti-glare, why do 17″ MBP anti-glares sell 3-to-1 for the refllective screen?
Apple IS abandoning pros in one key location – the Apple Stores.
want to configure a Mac Pro with different memory – no can do.
want to buy a 12-core machine – no can do.
pro’s will be relegated to the online store – the apple stores will be for the Dell using iPhone crowd.
I run a design company and am looking at upgrading all our 30 Apple displays.
The fact that Apple don’t do a matt version for the creative professional is a deal breaker im afraid.
I don’t think Apple realise how many sales they are losing because of no matt version.
Oh well, looks like LaCie will get the sale of £19,000 of business!
@ecrabb
Well put.
As a user of all matt screens I’ve gotta LOL at the whining pro matt screen neo-luddites.
Glossy is much more appropriate for video editing and photoshop work. I think the complainers just don’t like the reflections. The screen is better but the reflections suck. Good point.
Get a lighting expert in and eliminate the reflections. Indirect lighting, blinds, drapes, whatever it takes. Glossy screens are better if you control the lighting. On the fat Mac with the ‘glossy’ 9″ screen and the overhead fluorescents we used to build cardboard hoods to stop the reflections.
Get creative and stop your bitching.
re: Im not sure that I really get all the uproar over the lack of a matte option. Do you realize just how much brighter these screens are over the older (matte or glossy) screens? The new ones not only give you the added brightness, but give much better color and contrast. As a photographer that shoots primarily water/underwater themes, and as often as not works one the water as well, the new glossy LED screens offer me more than the older screens.
Do you happen to remember when the matte finish screens first came out? Those of you who are screaming about no matte finish were the same ones that screamed about the disappearance of glossy.
—-
YOU try and work in a glass walled creative studio all day doing detailed creative work for 8hrs a day on a glossy screen.
I’m not kidding when I say that since Apple stopped the matt screens a few years back more and more of my employees are now wearing glasses!
Glossy screens are totally unsuitable for detailed work on. There is too much glare, reflections and colour distortion to use in any professional environment.
@ecrabb
You clearly don’t know what you are talking about.
“FACT: Glossy is sharper”
Physically impossible.
“FACT: Without the diffusion layer, glossy displays pass more brightness from the backlight and panel.”
Complete nonsense. All a glossy display is is a matte panel with a sheet of glass stuck on the front.
“FACT: With ANY ambient light whatsoever, the glossy display will display a better black”
Rubbish – behind a sheet of glass blacks (ie areas with no LED light transmission) are the FIRST areas to reflect ambient backgrounds. That’s why unlit shop windows are far harder to see into, being polluted with reflections.
“FACT: Because of the previous two conditions, the glossy display yields higher contrast and larger color gamut, hence the typical “more vibrant” desciption.”
Laughable. “more vibrant” does NOT mean more colour accurate. I remember a time when real Mac users laughed at the Windows crowd for their gaudy “more vibrant” screens.
FACT: Glossy has a superior viewing angle, which results in better uniformity for close-viewing.
Utter tosh! How can a mirror-like surface have a “superior viewing angle” when even a slight movement changes the reflectable background in relation to the screen?
“FACT: Regardless of whether you’re using a glossy or matte LCD, you can’t do color-critical work in a work environment with high light levels”
Drivel. Who’s talking about “high light levels”. Graphics pros use matte monitors because they work extremely well in low to mid light levels whereas glossy monitors fail badly – reflecting any source of light and making a visible silhouette of the user polluting the screen.
“…we REAL graphics pros used CRT monitors with glossy (glass!) screens…”
BS! CRT monitors has a sophisticated matte coated layer and the slight vertical curvature in the screen dissipated reflections even more.
You’re not really a graphics ‘pro’ at all are you.