“That’s the key finding in a survey released this week by Yankee Group, which reports that 73% of iPhone users are very satisfied with AT&T’s service,” Goldman reports. “That rating compares favorably to how non-iPhone smartphone users feel about AT&T, and even to how non-iPhone users feel about other wireless providers.”
Goldman reports, “The satisfaction rate of AT&T subscribers as a whole is 68%, and only 69% of smartphone users say they are satisfied with their mobile provider, Yankee Group found.”
“The results are surprising, given the pounding AT&T has taken in the media and on the blogosphere about its service-related issues with the iPhone,” Goldman reports. “So what explains Yankee Group’s conclusion that iPhone users’ love AT&T? ‘Consumers transfer the high gloss of their Apple iPhone experience to AT&T,’ says Carl Howe, Yankee Group analyst and author of the study. ‘The iPhone creates a halo effect that rubs off.'”
Read more in the full article here.
MacDailyNews Take: Steve Jobs likes to call the iPad “magical,” but he might have an even greater magician on his hands; anything that can make AT&T seem “very satisfactory” to so many users is downright supernatural.