As we officially put this in the rear view mirror I have three parting shots:
1. Traditional media outlets got duped. The wild west of the blogosphere had a few isolated reports of iPhone 4 antenna issues and then Consumer Reports released a suspect report that was contrary to majority experience and big media everywhere jumped on board. False perception overtook reality. Kudos to Steve Jobs for putting the small minority in its place.
2. The iPhone 4 might sell 20 million units in a single quarter. “Antennagate” will not hinder sales at all.
3. The free bumper promotion will be inconsequential to Apple’s bottom line.
Schwarz writes, “The bottom line is that sentiment is important for investors to gauge in the short run but in the long run it all comes back to fundamentals.”
Full article here.