“Groupola is a UK clone of the US group-buying site Groupon, founded by MyVoucherCodes founder Mark Pearson. The idea is to drum up demand for special promotions – which are pulled if not enough punters sign up. Businesses have been keen to go along so far, seeing it as a low-cost way to attract new customers using special one-off offers,” Orlowski reports. “In this case, however, Groupola made some odd decisions.”
Orlowski reports, “Friday rolled round, and the Groupola website went offline – the company claims, because ‘5 million people’ attempted to login in the half hour before 9:30am. The claim was met with a few raised eyebrows. Now consumer site Bitter Wallet finds that the company’s employees have been posing as punters, in an attempt to mitigate the damage.”
Full article here.