iPhone 4: Apple brilliantly creates a unified user experience

Invisible Shield for Apple iPhone 4!“It’s unfair to suggest that Apple Inc. doesn’t innovate. Yet innovation isn’t what it does best,” Rich Jaroslovsky writes for Bloomberg.

“The latest case in point is the new iPhone 4. It’s chock full of new features — 100 of them, Steve Jobs says. But many are new only to Apple. A front-facing camera for video chatting? Running multiple applications at one time? The ability to shoot high-definition video in a handheld device? You don’t need an iPhone 4 to do those things,” Jaroslovsky writes. “No, what Apple does best — does brilliantly, in the case of the iPhone 4 — is to create a unified user experience. It doesn’t have to invent the technology; it figures out how to fit the technology together to make it easy, seamless and mainstream.”

“Physically, the new iPhone has undergone the largest overhaul since its 2007 debut. Gone is the rounded design of all the previous models, replaced by a thinner body that now lies flat on a level surface. Gone too is any trace of plasticky feel. The new exterior is made entirely of hardened glass and a metal frame that is reputed to improve wireless reception,” Jaroslovsky writes. “The iPhone 4 needs all the reception help it can get, especially in the U.S., where it’s available exclusively on AT&T Inc.’s network for $299 for a 32-gigabyte model on a two-year contract, and $199 for 16 gigabytes. Sad to say, even the new design hasn’t eliminated the dropped calls that have plagued the phone from its debut and tarnished AT&T’s image in key markets like New York and San Francisco. I lost three in my first hour of using the phone in midtown Manhattan.”

MacDailyNews Take: Hello, Mr, Jobs? Every iPhone 4 review pockmarked by AT&effingT. Uh, hello? Can you hear us now? Oh, right, we’re all stuck on AT&T. In some places, especially where reviewers happen to live and work, two cans and a string would work better.

Jaroslovsky continues, “If you’re actually able to get a call through, you’ll notice some big improvements. Apple has added a second microphone and noise-canceling technology, and the results are instantly apparent… In true Apple fashion, the value of the overall package is greater than the sum of its already impressive parts. The long lines and rapturous reviews that have greeted the iPhone 4’s debut are by and large justified.”

Full article here.


  1. MDN makes it like it Jobs is ignorant or clueless about the perceived AT&T problem.

    Just wait two more years. If AT&T still remains a problem for some, Jobs will give them another carrier (likely T-Mobile, but also possible is Sprint. Verizon is highly unlikely, since Steve can hold a grudge for a long time).

  2. The noise canceling technology works great. I was in my convertible, driving down the 5 with the top and windows down. Talking (illegally until I sync my blue tooth headset at home) on my iphone to a buddy. He was amazed at the difference. He couldn’t tell I was on the road, and saw a distinct improvement over the 3gs with the Jawbone headset.

    Nice job on the feature Apple.

  3. Did I read this wrong or did this guy say the apple was tarnishing at&effing;t’s image? If anything, that’s completely 180 degrees to the truth, IMHO as an ex-AT&T;employee! The service has been sh!tty since before the wonderful iPhone was conceived!

  4. AT&T;is the most incompetent, bloated joke of a company, ever; Even moreso than Microsoft. Until they are no longer the carrier, I’ll stick to a prepaid Tracfone and my iPod Touch, as I refuse to give AT&T;another red cent.

  5. Assuming the Apple – AT&T;exclusive contract is still valid, what are the options? Does the agreement have a performance clause that would let Apple out early? Could SJ back a truck of money to AT&T;to get them to agree to end the exclusivity? Is SJ trying to get a deal with T-Mobile to avoid having to make a special CDMA version of the iPhone?

  6. @Liopapa
    My guess is you have no idea what it takes to build up the network.
    This is not an easy task and cannot happen overnight.
    And you all should be thankful that AT&T;took a gamble on iPhone.
    Otherwise you will be probably buying crappy apps from Verizon for $9.99 a pop.
    I do not have any problems with AT&T;and I live in redneck country.

  7. I’ve been with AT&T;since the day the first iPhone went on sale, and I’ve never had any reason to complain. That is until the day the iPhone 4 went on sale and I couldn’t successfully place my order for 12 hours. I’m willing to forgive them for that.

  8. I have to say, the AT&T;bashing is getting old. It’s not a perfect world and if you can’t deal with it… personally I think you should move on and get another carrier. I’m not saying to get rid of your iPhone but there are clearly “alternatives” for your iPhone to use a different carrier.

    The guy right behind me did that with his phone. It’s cheaper for him, which he is happy about but if you ask him how his new carriers network is for browsing the web, he’ll give you quite the earful. Not to mention all his other issue such as updating, calls….the list goes on but hey, he’s saving a few bucks.

    Be careful what you wish for folks.

  9. My prediction:

    Jobs has already bought out the ATT agreement, and is accomodating an ATT request to delay announcing an additional carrier for a few months so that ATT can lock-in as many upgraders into contracts as possible during this latest iPhone revision cycle.

    Once that upgrade curve begins to wane (I predict early fall), then you’ll see Apple announce another carrier, just in time to ride the resulting upgrade bump into the holiday season.

    iCal me….

  10. I drop maybe one call a month on ATT. [Colorado]

    Looks like most reviewers (and MDN) live in areas that are inundated with iPhone users.

    But I see iPhones ‘all over the place’ in Colorado as well. Hmmm..

    MW: Sure
    yep, pretty sure

  11. I live in the Pacific Northwest, and most of us enjoy traveling throughout our states to enjoy the landscape in our part of the country, thus often finding ourselves venturing outside the bounds of our few densely populated cities… and AT&T;service rarely extends more than a few miles beyond any suburbia. Yet our friends with Verizon (and even T-Mobile) seem to have no problem remaining connected. AT&T;= suck. Me = 1st gen iPhone, until iPhone+AT&T;is history. 🙁

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