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The Killer iPhone: How Apple designed iPhone 4 to be sweet to customers and vicious to rivals

“Given how much was known about the fourth-generation iPhone before its official unveiling on June 7, Apple CEO Steve Jobs did quite a job to generate as much as excitement as he did,” Cliff Edwards and Arik Hesseldahl report for BusinessWeek. “Fans and analysts raved over the $199 phone’s videoconferencing feature, applauded its slimmed-down design, and looked forward to a promised new era of hyper-multitasking.”

Edwards and Hesseldahl report, “The new iPhone is built not just to compete with other phones but to keep pushing the boundaries of the Apple universe. It’s Apple at its most creative—and its most aggressive, as it attempts to divert revenue from advertisers, book publishers, and content providers.”

Full article here.

[Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]

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