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Apple’s iPhone 4 pressures European rivals

Supreme Studio Makeover from MacMall.com “Handset vendors Nokia Corp. and Sony Ericsson will continue to feel the pressure from U.S. rival Apple Inc. in the high-end smartphone market through the launch of the iPhone 4 mobile device, industry watchers said Tuesday,” Gustav Sandstrom reports for The Wall Street Journal.

“Apple Monday announced the latest version of its high-end handset, which will be available June 24 in the U.S., U.K., France, Germany and Japan,” Sandstrom reports. “It will come in black and white and is 24% thinner than its predecessor. It also has a bigger battery that allows for seven hours of talk time, and a better camera, sharper display and more powerful battery than the older iPhone 3GS.”

Sandstrom reports, “The iPhone 4 will reach several key markets quickly and has a similar price to the older 3GS, so it is likely to be the best-selling iPhone ever, research director Ben Wood at analysis firm CCS Insight told Dow Jones Newswires Tuesday.”

“Underscoring its struggle to gain the upper hand in the premium handset market, Nokia last month said it will shake up its management structure for the second time in less than a year, creating a new business unit for high-end smartphones and services, in order to boost product development,” Sandstrom reports. “Nokia press spokeswoman Eija-Riitta Huovinen Tuesday declined to comment on what the iPhone 4 launch may mean for her company’s smartphone business.”

MacDailyNews Take: More pain.

Sandstrom reports, “Sony Ericsson press spokesman Aldo Liguori also declined to comment on the iPhone 4 launch. He said his company aims to compete in the high-end smartphone market through attractive hardware design, high-quality cameras, and use of Google Inc.’s application-friendly open Android platform.”

Full article here.

MacDailyNews Take: They’ve got no answers. It’s as simple as that.

[Thanks to MacDailyNews Reader “GetMeOnTop” for the heads up.]

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