Apple’s revolutionary iPad to lead ‘absolutely phenomenal’ mobile data growth

invisibleSHIELD case for iPad“Apple iPad owners will consume more data than users of iPhones or even 3G dongles, operators predicted in the run-up to the Friday’s launch of the web tablet in the UK,” David Meyer reports for ZDNet UK.

“Executives from the operators talked about the impact of the iPad at the Open Mobile Summit in London on Wednesday, where they debated ways to help their networks cope with the strain of mobile broadband,” Meyer reports.

“According to Deutsche Telekom’s chief technology officer Olivier Baujard, the ‘fixed internet experience today is being mobilised’ due to customer demand, and levels of mobile data usage will increase two or threefold in the years to come,” Meyer reports. “‘I would expect that [with] the type of user attracted by the iPad we would see the iPad above the iPhone 3GS and most probably above PC dongle-based users,’ Baujard said.”

“At the Open Mobile Summit in London, dozens of industry executives discussed the impact of the data explosion on their networks. Many at the event, including Baujard and Swantee, were in favour of offloading the data wherever possible to Wi-Fi networks or femtocells,” Meyer reports. “However, there was also much talk of tiered pricing, as enthusiastically suggested by Vodafone chief Vittorio Colao at this year’s Mobile World Congress. This approach would see some customers pay more to get a higher quality of service, including better speeds.”

Full article here.

28 Comments

  1. Speaking of growth, AAPL is now eight billion dollars ahead of Microsoft in market cap, having just passed MS 2 days ago. That’s what you call blowing the doors off.

  2. Just bought my iPad, went to Apple Store Liverpool and they said there were 50 people queueing from 3am. I got there about 1pm and they had sold out of 16GB Wi-Fi 3G, but had stock of every other model.

    As I was buying mine from my friend who works there, I saw at least 10 other people buying iPads. And this is day 1.

    Like MDN and others have said: Bloodbath.

    P.S. My iPad freakin’ ROCKS!

  3. However, there was also much talk of tiered pricing, as enthusiastically suggested by Vodafone chief Vittorio Colao at this year’s Mobile World Congress. This approach would see some customers pay more to get a higher quality of service, including better speeds.

    Bleh… it’s always a bad sign when the telecos are “enthusiastic” about something as anti-consumer as “tiered pricing”, which discriminates against internet innovation.

  4. My iPad is connected by WiFi now and hopefully tethered to this next 4G iPhone. If not, I will get a 2nd iPad with 3G for the road trips. Doubt I will pay for all year round 3G services. That is what I have the iPhone for.

    Apple should just come out with an AirPort 4G Bridge for the car and get this over with. I have started looking at Sprints device.

  5. His prediction of 2x-3x increase in mobile data usage is way, way short. Video is just getting off the ground as far as download and streaming is concerned, and such features really hog bandwidth. Throw in cloud computing that seems inevitable (because companies want the monthly revenue streams), and data usage will be 10x what it is today in very short time.

  6. I could see devices like iPad reducing internet usage, not increasing it as the author’s sources suggests. Oh sure, as interest in iPad increases, Net usage will reach a tipping point but as the novelty wears off and people settle in to their personal routines, it will taper off as we become more selective with our bandwidth.

    Even on my Touch, many of the places I visit on the Net are accessed through a single button on the Home screens. I never start my day with Safari. Many of the buttons I press do activate the Safari browser, however my Home screen is like a Safari interface with multiple Home Pages.

    I get in and get out of specific websites that aren’t necessarily lit up like Christmas trees with Flash and all manner of advertising. One of the reasons I appreciate Gruber’s site more, over MDN’s.

    Searches bring a flood of data. Flash usage brings a flood of data. Reducing usage of either, or both of those activities would cut down on bandwidth usage incrementally. Give me HTML-5 any day and keep the overwhelming Flash crappola.

    Anyone else remember the days of waiting an hour for a single-page of vector graphics to print on a LaserWriter ||? That was Postscript working in harmony with the Apple OS! Vectors are nothing more than text files, but look how long it took to process that language. Lot of fluff, just like Flash.

    Compared to Flash, a single file generated from my Maya software that consists of a plain ASCII text file used to describe a 9-foot tall giant zombie in 3D, uses only 300k!

    As we move forward with the adoption of devices like the iPad, developers will refine the software to accommodate bigger payloads using less bandwidth.

    The latest generation (Y is it?) is consumed with exposure to the internet and cell-phone usage. As they get older we’ll see a dramatic drop in bandwidth usage. Just as we watched the fuel gages in our cars drop precipitously until their friends began to share the driving load, or our kids got their own cars and began to pay their own way, they became more responsible with usage. It’ll be the same with the internet. Their children however, won’t be as wasteful, nor will the feel a need to expose themselves in novel rites of passage.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.