Some UK Apple Resellers reportedly annoyed over Apple stringent iPad sales standards

invisibleSHIELD case for iPad“Apple’s Premium Resellers are getting iPads to sell on Friday – provided their shops pass Apple’s stringent standards,” John Oates “reports” for The Register. “But retailers are irritated at Apple’s insistence that they do not take pre-orders or publicise the launch on their websites or in store until Friday morning.”

Oates sputters, “They were even more annoyed at DSGi’s claim that it has an exclusive deal to sell the devices in the UK. Independent resellers will get iPads to sell, but only if they obey Apple’s omertà.”

“An Apple dealer, speaking to us on condition of anonymity, said he was in the middle of re-merchandising his shop and training staff,” Oates blathers. “Once this is complete he must email photographs to Apple for approval by 8pm on Thursday night. All being well he can then get on with selling the gadgets on Friday morning.”

Full hit piece – Think Before You Click™here.

MacDailyNews Take: Apple Resellers, if you are so irritated and annoyed with Apple’s rules, you can always take down the Apple logo, stop carrying Apple products, and go with other companies who have less stringent standards.

[Thanks to MacDailyNews Reader “Lava_Head_UK” for the heads up.]

48 Comments

  1. I’ve been lving in britain for 28years and I’m sorry to tell you that hot and cold water does indeed come out of the same faucet here. I reckon it’s time for you to leave that shithole your living in and maybe get out more and travel. The world is a lovely place outside of america.

  2. ron: What standards do you want, Walmart or Nordstroms?

    Ron, I get your point, but Walmart actually has very exacting standards too. Which is one of the reasons they are one of the world’s largest companies. Perhaps it would be better to pick on someone like K-Mart.

  3. “I’ve been lving in britain for 28 years and I’m sorry to tell you that hot and cold water does indeed come out of the same faucet here.”

    You really should happy then, not sorry. I’m an ex-pat BTW.

  4. Apple has been tightening up requirements for a long time. This has not happened just for the iPad launch. I expect they are laggards over previous requests too.

    Seems to me “ron” here is someone with far too much time on their hands…

    And as a Brit, I apologise to US citizens for the outrageous remark of “In reply to z” above. Sadly there are all too many US-phobic little pricks in the UK today.

  5. I agree with Luc here… yes, Apple has some interest in how it’s products are presented, but the company has been systematically undermining the resellers that kept it alive for over a decade.

    Maybe they should’ve sold something else then so that there would be no Apple today.

    The company does owe its supposed “partners” not mention the poor saps that buy its products some level of respect.

  6. i’m amazed they’re letting useless dumps like pcworld and curry’s sell it before john lewis who were there in the bad old days for them and offer a vastly superior level of service

    so much for loyalty eh ?

  7. @flappo

    Yes, the absence of JL is very vexing. I wonder if ‘deals’ have been done. I hope not. Every time I go in PC world I have to explain how to set up and work the Macs to the chap or chapette in charge of the Apple section. But not in a hugely patronising way, I hope. Kind of.

  8. @flappo & RJ,

    Agreed with you. Apple has a wonderful store here in Huntsville, AL, but I still like to do my shopping with MacResource Center. I’ve been a loyal customer there for nearly twenty years, and steered a few customers in their direction.

  9. Aaah here we go again another ignorant moron.

    Its not a ‘fawcet’ (sounds like a porn film) its a tap, hey get it right if you want to operate here fella, Apple manages it. You can say what you like on your side of the pond, but there are standards to keep you know especially when playing in the area of hypocricy. And I know geography isn’t likely your forte so you are likely mistaking us for the French whose plumbing is notoriously erratic but can’t say that I have ever experienced that particular problem and certainly not from my blending TAPS which I have had for 25 years.

  10. I have to think that Apple’s requirements to not publicize the ipad prior to the day of launch is more an attempt to downplay the hype a little than anything else.

    I’m guessing Apple probably only has 20-50 ipads available for each reseller at launch, and a lot of pre-publicity will only result in a lot of disappointed customers if they come up empty-handed.

  11. I agree about John Lewis the only place that equals the class of Apple retail and a loyal supporter from the beginning. This is a company that actually advertised Apple products when even Apple didn’t bother. Class and quality aren’t a xenophobic distinction as some would like to argue it seems and certainly not the exclusive province of Apple, who of course turned to a Briton to express their own design philosophy. Equally those who yell freedom like some demented Mel Gibson are surprisingly unsupportive of the principle when it isn’t their freedom at stake.

  12. “MacDailyNews Take: Apple Resellers, if you are so irritated and annoyed with Apple’s rules, you can always take down the Apple logo, stop carrying Apple products, and go with other companies who have less stringent standards.”

    That is the most retarded thing I think you have ever posted on this site. Lambasting a reseller because they are annoyed at Apple’s sometime too ridiculous policies is narrow-minded. Tons of people, myself included, who have sold Apple products in the past say the same thing…”Apple, great products, stupid company”…try dealing with them as a reseller for a while and see what you think…

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