Don’t kid yourselves, ad companies: Apple really does want to own the in-app ad market

“Is Apple really trying to shut out other ad networks from its iPhones and iPad apps? That’s what it looked like at first blush last month,” Peter Kafka reports for AllThingsD.

“Recently, though, I’ve talked to some mobile ad companies that are more hopeful,” Kafka reports. ” They think Apple will let them compete with its iAd platform in a fair fight.”

Kafka reports, “Maybe they’re saying that because they have to appear optimistic. Maybe they really believe it. But I think they’re wrong. I think Apple intends to own the ad market for its app ecosystem.”

Full article here.

MacDailyNews Take: Obviously, Apple wouldn’t enter, or create, a market that it didn’t intend to own.