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U.S. FTC expected to block Google’s AdMob buy

invisibleSHIELD case for iPad“Reports are growing that the Federal Trade Commission will move to block Google Inc.’s $750 million acquisition of Admob Inc.,” The Silicon Valley / San Jose Business Journal reports.

“The Wall Street Journal’s All Things Digital blog on Monday cited multiple unnamed sources who said executives at both the San Mateo mobile advertsing startup and the Mountain View search giant expect the FTC to try to block the deal,” The Silicon Valley / San Jose Business Journal reports.” The FTC last month said it was seeking sworn declarations from Google’s competitors and advertisers, a sign taken to mean that it was lining up opposition to the sale.

The Silicon Valley / San Jose Business Journal reports, “The agency is reportedly concerned that such a sale would reduce competition in the market for advertising on mobile phones.”

Full article here.

[Thanks to MacDailyNews Reader “iWill” for the heads up.]

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