MacDailyNews Take: No, we hadn’t noticed. Because we know that Apple quite some time ago said they would be slowing down the pace of Mac OS X updates. And, Aune, is correct: Aug. 28., 2009 really isn’t all that long ago. The days of annual Mac OS X updates ended on October 24, 2003 with the release of Mac OS X 10.3 Panther. Strike one for Aune.
Aune continues, “While I certainly don’t feel that Apple is about to kill off the Macs anytime soon, it does feel like the company is lessening the importance of the product line inside of its corporate structure, and amongst the developers. In case you hadn’t noticed, when the last update to the MacBook Pros happened, there were some major changes made to the product line. Normally this would have involved Steve Jobs having one of his keynote talks where he gathers the press on short notice, but this last time around it just all happened on the Apple Store website without any fanfare.”
MacDailyNews Take: That statement is incorrect. Apple normally releases Mac feature bumps via press release, not with special events hosted by Steve Jobs. Only when totally new models (for example, the aluminum unibody models) debut, does Apple sometimes have a special media event. So, Aune’s now got two strikes.
Aune continues, “All of this is speculation on my part, but when you start adding up the various pieces, it does point to something.”
MacDailyNews Take: Strike three. You’re out. All of Aune’s “various pieces” add up to nothing. New Mac OS X versions haven’t come yearly since the last one in 2003 and MacBook feature bumps never get the Jobs keynote treatment. Those are facts that in no way support Aune’s “Mac abandonment by Apple” concoction. WWDC 2010 is mostly about iPhone OS this year, because Mac OS X 10.6 was just released late last summer and nobody who’s been paying even the least bit of attention expects Mac OS X 10.7 this year.
Full article here.