Analyst: iPad’s million-selling blockbuster first month is just the beginning for Apple

invisibleSHIELD case for iPad“Believe it or not, Apple has sold a million iPads, just 28 days after the device went on sale,” Carl Gutierrez reports for Forbes. “That pace even outstrips that of the first iPhone… it probably would have been more had demand not outpaced supply.”

“Monday was a good day for Apple, as its announcement pushed shares of the company up 2%, or $5.26, to close at $266.35,” Gutierrez reports. “Andy Hargreaves, an analyst at Pacific Crest Securities, said that Apple can keep up this rate, assuming they can overcome their supply constraints. ‘They’ll be launching in different countries soon so just the act of expanding their distribution will accelerate basic sales,’ Hargreaves said.”

Gutierrez reports, “He expects Apple to sell nine million units by the end of 2010.”

Full article here.

MacDailyNews Take: Slowly, but surely, the analysts’ iPad unit sales estimates creep ever upwards to less laughable levels. However, unless Santa cancels Christmas this year, Hargreaves’ estimate is still too low.

Apple sold over 1,000,000 units in 28 days in April with only one of two models on the market, U.S. only, with supply severely constrained. iPad 3G units just launched on Friday evening. Roll-outs in international markets come next. And, as we sadi, what about the holiday quarter? Sheesh, you’d think that by now, at least one analyst would be able to do the math.

36 Comments

  1. Wait until it gets to Australia. This is iPhone country. A lot of people have iPhones and almost everyone else is talking about it. I am sure interest in iPad will be the same.

  2. “”It’s more than 1.3 million in a month which is a 12 million by New Years Day pace ONLY IN AMERICA.”

    ————————

    Yes, but is demand for this first gen unit going to keep at the same pace as it’s opening week?

  3. I could have missed it but has MDN done the math in one of its takes?
    Analysts always (way) too low.
    What’s the estimate of MDN for the end of 2010?!

  4. It’s interesting that the one million number does not include sales on Saturday and Sunday. It only went on sale at 5pm on Friday (not even for the whole day), and that’s when it hit one million.

    So what really took total iPad sales over the one million mark on Friday are the iPad 3G pre-orders, which Apple counted as being “sold” on Friday.

    Therefore, considering that pre-order number was probably large, Apple could have gone well over one million in one shot. Yet Apple’s announcement that it sold its one millionth iPad on Friday is entirely accurate. Add the numbers for the first full weekend of iPad 3G sales at the stores, and one million per month is probably very conservative.

    And as pointed out, there will be two types of iPads on sale going forward, and international sales starting up at the end of May. The only thing that will keep Apple from selling more than 15 million iPads in 2010 will be Apple not being able to make 15 million iPads during 2010.

  5. Analysts figure the demand will level off after first release, boy are they wrong. It’s still ramping up.

    Did you notice how things have changed since Steve’s original showing of the iPad?… nobody makes fun of the name anymore.

  6. There are people in London – no names – who would kill all their relatives for an iPad. Painlessly of course. We’re not barbarians. Unless it had to be done otherwise, in which case, so be it ” width=”19″ height=”19″ alt=”grin” style=”border:0;” /> Relatives can always be replaced, but an iPad is a true friend. I’ve just realised. I am going mad… Help us. Mr Jobs, bring us iPads now. Be generous like FDR – England needs you! The state of our economy it might have to be “Lend lease”

  7. @ MikeK
    “Yes, but is demand for this first gen unit going to keep at the same pace as it’s opening week?”

    Apple sold 1 million units of the first iPhone in the first 74 days. According to last quarter’s numbers, they’re now selling over 2 million current iPhones every 74 days.

    Now of course the price has come down and the hardware has improved, but it’s entirely reasonable to think the initial pace could stay high through the end of the year.

  8. “it probably would have been more had demand not outpaced supply.”

    This doesn’t make sense to me. Seems sales would have been less “had demand not outpaced supply”.

    Sometimes I think people dont understand the relationship between supply and demand.

  9. maclouie,

    Which part doesn’t make sense?

    The demand for the device had outpaced the supply. Therefore, since the supply wasn’t sufficient to meet the demand, they sold one million. Had the supply been able to catch up with the demand (not allowing to be outpaced), they would have sold more. In other words, had the demand not outpaced the supply (had the demand been caught up by supply).

    Does it make sense now?

  10. @ChrissyOne… I agree with your take completely. But I’m wondering if you aren’t being a better ambassador because people want to be cool like ChrissyOne. I’ve never met you, but based on your posts, I’m thinking you’re pretty cool and are inspiring the “Be Like Mike” phenomenon that occurred in the past with Michael Jordan. You’re cool… so people want to buy one to be cool like you!! When I carry mine around (being a short dopey bald middle aged man), people generally look the other way… LOL.

  11. @ChrissyOne

    Agree with you on by show and tell the people are buying!!!!!
    Where ever I use the iPad, first is the look then a parent may say “oh, that’s the new blah blah Apple thing”. Yet the brave one’s just ask ?’s and ask to “touch” the screen.
    Talk about being a “live” commercial !!! ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />
    Buy AAPL stocks people before it gets to $300 bucks and next year is a $400 year ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  12. First I thought the i-Pad was a big i-phone. But it is more like a laptop without the keyboard. Right now as I write this, I can look over at someone using a netbook. It looks out of date. If the i-Pad does many of the things they want their laptop to do…
    Apple is really selling a laptop. And if you think of what a big seller laptops are…
    One thing that MS i-Pad copycats will have in the future, is they will run MS Windows 7. So can you imagine an i-Pad running OS 10 ?

  13. The interview all things Digital.
    7 years ago…

    – keyboards are the way for input
    – small screen no good for movies
    – tablet touch screens not a good market

    Just shows you how fast technology and innovation turns… but furthermore that Steve does understand the time to enter markets in oder to benefit.

  14. That interview with Jobs was just a smokescreen out on by the master himself. With that in place the competition becomes lazy
    and complacent. In comes Apple with the very device he says that is no good. BOOM! Suckers!

  15. @aaplause:

    MDN doesn’t make estimates on things like iPad sales in 2010. They don’t want to be iCal’d. They just make generic numbers and poke fun at analysts who don’t seem to be able to “do the math”

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