Salesforce CEO: The rise of Apple and the end of Microsoft

Apple Online Store“In contrast to the innovation stagnation at Microsoft, Apple is delivering in a profound way,” Marc Benioff, Chairman and CEO, writes for Fortune. “And, having taken a music player and transforming it to change the way we all use the Net, Apple dominates the current mobile paradigm.”

Facebook, as the single most popular app on the net today, is also training the future users of computing,” Benioff writes. “In many ways it is becoming the new connector of everything on the Internet with universal like. And as it nears half a billion users and is growing faster than ever before, it’s only a matter of time before a billion people use this new way to communicate. Everything about Facebook, the app, the entire ecosystem around it, and all of the user’s data and metadata is in the cloud. It’s a 100% pure Internet app. Most importantly, none of it is written with any Microsoft software.”

“Facebook’s success, as well as the rise of other new technologies like YouTube, devices like the iPhone and the iPad and models like Cloud Computing are evidence of a huge shift happening in computing — and it’s bigger than anything we have seen before,” Benioff writes. “IAnd although Microsoft is a casualty, it certainly is not the cause. This is the fundamental nature of our industry in which every 10 years or so a radical new paradigm of computing emerges.”

Benioff writes, “As we try to keep pace with these changes to a new computing industry, we are left with only two choices: innovate or die. Microsoft like DEC before it, and IBM (IBM) before it, tried too long to hold on to its Windows model believing it was permanent in an industry of impermanence. But it didn’t work out that way. Google outsmarted Microsoft into the Internet, and it dominated the next Internet paradigm. Now Apple is the clear winner in the new mobile paradigm.”

Full article – highly recommended – here.

[Thanks to MacDailyNews Reader “James W.” for the heads up.]


  1. Facebook would do well to follow an Apple-like approach and have tighter control over “apps” that run within it.

    Also, how about refining things a bit. For starters
    • Only change the profile pic for future posts, leaving previous posts with the profile pic used during that wall post or comment (you know so they are actually relevent). Or provide a preference for users to decide.
    • Find a way to better integrate the different networks people usually keep for Friends, Family and Business. The existing prefs don’t do the job well-enogh. Maybe even a tabbed or 3-column view option would work well.
    • Let me not only hide Farmville and Mafia Wars posts from my wall, but from any friend’s wall I visit

    Other suggestions?

  2. Also got bored with Facebook; Twitter has become my latest interest, as I’ve been able to make new friends crossing my wide range of interests. (And it’s grown far beyond folks posting what they’re eating!)

  3. Did anyone read the comments about this article on its comment page. Boy, the MS paid trolls were out in force. From the comments you could just see the “need” for people to keep MS products …… not because they are good, but because Microsoft says that you should use them.

    Weird people.

    Just a thought.

  4. I never had a Facebook until this year, and only then because my wif created it for me.

    I go on there every now and then to post somethng funny, or a pic I took of something cool, like exotic cars and so forth.

    The crap like Farmville though gets in the way of anything I would actually be interested in.

    It also annoys me when people I either don’t know, or don’t remember, want to be my “friend.”

    Seriously? Do you have such a low self-esteem that you need my approval to feel good about yourself. Well, guess what, you don’t have it.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.