26% of Wired’s mobile traffic comes from Apple’s iPad – less than three weeks after iPad’s launch

invisibleSHIELD case for iPad“Less than three weeks after its launch, Apple’s iPad already accounts for 26 percent of the mobile devices accessing Wired.com,” Dylan F. Tweney reports for Wired.

“For the past year, the vast majority of mobile visitors to Wired have been using the iPhone. Before April, about 10 percent were using the iPod Touch, and 15 percent to 18 percent other devices,” Tweney reports. “But with the launch of the iPad on April 3, it seems that many iPhone users have picked up iPads — and are finding them a good way to browse this site.”

Tweney reports, “The sudden jump in iPad users is matched by a declining share of iPhone and iPod Touch users, which suggests that most iPad customers are people who were already accustomed to mobile browsing with an Apple handheld, and are trading up to a bigger screen — rather than coming from another platform.”

Full article here.

27 Comments

  1. Interesting factoid:

    The iPad’s name was met with almost universal approbation from one and all a few weeks back.

    And now there are at least TWO “killers” on the drawing boards with almost the same abominable eponym: Asus’s “eee Pad” and Neofonie’s “wePad.” Hmmm.

    Seems the name wasn’t so ludicrous after all. (And I’d bet a week’s pay that Apple will go after both companies with guns a’blazin’!)

  2. “which suggests that most iPad customers are people who were already accustomed to mobile browsing with an Apple handheld, and are trading up to a bigger screen — rather than coming from another platform.”

    No, it only suggest that of those people who come to Wired….

  3. @Randian

    Yeah, the wePad: I was surprised not to read anything about this device at MDN – the press conference was one of the strangest things I’ve ever seen; have you seen the video where the Neofonie official doesn’t want to give the wePad for a try? Also they were claiming it runs Linux, but there you could see it was Windows. Vaporware.

    @C1, uuh, I had an IBMThinkpad. After 2 years the DVD-drive was finished, one year later the screen was sometimes just black and shortly after that the harddisk killed itself – I’ve lost work of nearly one month (couldn’t do backup, was travelling). Then I bought a mac.

  4. “The sudden jump in iPad users is matched by a declining share of iPhone and iPod Touch users”

    That doesn’t seem to be true. There isn’t any (other than iPad) numbers in the article, but I approximated some percentages from the graph.

    From Mar to Apr:
    “Others” 18% -> 10% = 45% decline
    “Iphone+iPod touch” 82% -> 63% = 23% decline

    It looks like others have declined far faster than Apple’s devices. If most iPad use is additional mobile use, it could be that iPhone / iPod touch total use has remained the same, while only “others” have declined.

  5. Of course, even if fewer people are USING iPhones (Ha! I just accidentally typed “iPwn”) or iPods to view the site in favor of iPads, that doesn’t mean that fewer people OWN the other devices. I haven’t bought an iPad, and don’t intend to in the foreseeable future, but if I had one, my iPhone would be relegated to use on the road while using the iPad at home. Only makes sense.

  6. Wired?

    Wired has been neither interesting, nor relevant, since the 90’s.

    Besides, they’re one of the bigger Apple and Mac hating sites around… Somewhere near Engadget and Jizzmodo.

  7. One thing MDN failed to include was at the end of the artical:-
    “And yes, we are aware of the irony that the majority of Wired.com’s videos, which use an Adobe Flash-based player, don’t play on the iPad. We’re working on that, starting with our homepage, which became iPad-compatible starting Wednesday”

    Another nail in the Flash coffin?

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