Apple shares hit new all-time intraday, closing highs

Shares of Apple Inc. today rose $7.25, or 2.8%, on heavier-than-average volume of 27,760,422 shares to set a new all-time closing high of $266.47.

Apple’s previous closing high was $259.22 set yesterday. Apple’s all-time high (intraday) stands at $266.75, set during trading today. Apple’s 52-week low is $119.38.

At market close, Apple’s market value stands at $242.39 billion.

As per NYSE, the top five U.S. publicly-traded companies, based on full market values, are:
1. Exxon Mobil (XOM) – $323.69B
2. Microsoft (MSFT) – $275.30B
3. Apple (AAPL) – $242.39B
4. Wal-Mart (WMT) – $204.83B
5. General Electric (GE) – $202.22B

MacDailyNews Note: See also: Apple passes Microsoft to become second-largest company in S&P 500 – April 22, 2010

Selected companies’ current market values:
• Google (GOOG) – $173.95B
• IBM (IBM) – $167.74B
• Cisco (CSCO) – $156.42B
• Intel (INTC) – $132.64B
• Hewlett-Packard (HPQ) – $125.02B
• Disney (DIS) – $71.34B
• Amazon (AMZN) – $66.72B
• Nokia (NOK) – $48.17B
• Research In Motion (RIMM) – $39.80B
• Sony (SNE) – $35.25B
• Dell (DELL) – $34.18B
• Yahoo! (YHOO) – $24.81B
• Adobe (ADBE) – $18.94B
• Motorola (MOT) – $16.38B
• Advanced Micro Devices (AMD) – $6.97B
• Beleaguered Palm (PALM) – $820.15M
• RealNetworks (RNWK) – $602.72M

AAPL quote via NASDAQ here.


  1. Just curious…. among you regular MDN readers, how many shares of AAPL do you have socked away? What percentage of your portfolio is AAPL? Do you keep them all, all the time, or do you play with some or all of it based on your hunches of what the market is gonna do?

    I’m truly a novice, but sometimes I think I see things more clearly than a lot of the analysts do. Just wondering what the real folks out there are doing. Thanks.

  2. Wow… The two-day increase is over $20. Unlike yesterday, when it was up from the start and stayed mostly level, today continued yesterday for most of the day but ended with an big upswing. Maybe the AAPL shorts gave up and covered their shorts before they lost too much money; they must be hurting…

  3. @ JoeMac

    Share-wise, about 25% of my portfolio is now Apple. And it’s for the long haul – I bought most of it below $24. I’m a smilin’ investor.

    On the other hand, no MSFT in my stash. It’s been flat for over a decade. Own it for the dividends maybe, but nothing else.

  4. JoeMac – Bought 800 shares (split adjusted) at $4. Sold off 200 of those after the stock recovered from Job’s first health scare (pancreatic cancer) and recovered my investment. Was close to selling off a third of the remaining 600 after the first run at $200/share, but it collapsed back too quickly.

    Have made a ton of money on AAPL options plays. Have also lost a ton. I nail the stock pretty well every time, but the underlying question of the market confounds me. For example, Apple will blow out even the highest expectation, but the stock will sell off when they guide low (and everyone knows they guide low). The stock market is a lottery ticket for mere mortals like us.

    Will probably sell that third sometime, wait for things to drop, and buy it back cheaper, the only question is timing.

  5. I stopped looking at the share price earlier today. It was down, and I don’t like that.

    Holy $hit. Another good day!? Wall Street is going to kill us tomorrow I bet… Or maybe they’ll make us happy because it’ll be Friday then slaughter us on Monday.

  6. @ JoeMac

    I don’t want to say how much I have or percentage of total, but…

    A portion of my AAPL I keep long term That portion is up 1802% according to my broker’s online system. It’s actually more, because it is tracking the “unit cost” from when I transferred the shares from another broker. The real unit cost was more like $8 a share (adjusted for the two 2-for-1 splits).

    The other portion is more AAPL or cash that is available to buy AAPL. Currently, it is “more AAPL” and almost no “for AAPL” cash, but I’m looking to selling some if it gets close to $300 in the near term. The last time I sold some was when, APPL got to around $210 about 4 months ago, but I soon bought those back at around $200 when the “tablet” rumors started getting serious. This “buy and sell and buy” portion up 69% (average unit cost of $153); I don’t buy and sell all at once.

    1802% over 10+ years is pretty good, but 69% over the last 15 MONTHS is pretty good too. It’s been fairly easy to look good as an AAPL investor since the return of Steve Jobs. ” width=”19″ height=”19″ alt=”smile” style=”border:0;” /> It’s been mostly up, except for that one terrible drop from $200 (the first time) to under $80; I’d like to say I timed that one but…

    APPL is the only individual stock where I play this “game,” because Apple is only company that I follow in such detail. That’s an advantage over the “pro” analysts, because they can’t focus on just one company.

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