“It’s a difficult trick, and one that costs businesses in many industries more money and time for commercial printing, because inherent technical problems make it time-consuming to precisely match color on a monitor and on a page,” Sherman reports. “But a patent application filed last September suggests that Apple may have a new approach that would make the process more easier [sic] and more accurate, saving publishers, retailers, advertisers, and marketers of all stripes plenty of time, money, and aggravation.”
Sherman reports, “Apple’s patent application 20100090930 details a smart solution: a monitor that uses adjustable filters to literally display subtractive CMYK color instead of additive RGB. That would eliminate virtually all the conversion companies otherwise need to do… To do this, you’d need a computer and software that could work with such a display — which means more Mac sales for Apple as well. The concept could reestablish the company’s preeminent position in print production and, by extension, all other publishing and graphics work that uses print as a component.”
Read more in the full article here.
“The concept could reestablish the company’s preeminent position in print production “
REestablish?
Macs have held first place in print and publishing since Day One: January 24 1984, I believe was the date.
SE30, the way I was taught, you leave any color conversion to the very end of your prepress work, since you lose so much information in the process. The same as when recording music; you keep it in hi-res for as long as possible, to maintain a high level of clarity and detail.
And no, printing in RGB is not the answer.
I am a professional graphic designer with over 20 years experience. I have been working in an all RGB workflow for almost 10 years now. Working in RGB allows repurposing of graphics between screen and print usage and also between different printing processes with much more ease.
But a good CMYK preview is essential.
@deepdish
I am curious, as I don’t live near an Apple Store (I live in a rural area of Eastern Canada), have you found the Mac Geniuses able to help with the pro tips and guidance you seek, or are they only at a level of competence to be able to help non-pro consumers?
It seems to me that Apple’s strategy has been to have “trade shows” every day of the week, accessable locally to most the population in the form of Apple Stores.
I have heard that the NYC 5th Ave store stays open 24 hours per day, 365 days a year specifically so that pros, such as film makers, have anytime access for help.
What has your experience been?
The tech analogies that pop up here (and elsewhere around the web) just amaze me for their extraordinary vision…
and almost total lack of historical hindsight.
The automobile did not cause the extinction of the horse.
There are over half as many horses as existed when horses were in their heyday. Not bad for a dead “technology”.
I wonder where the “dead” technology of print will be in a hundred years.
…taking care of professionals, huh?
FCP is used to in major movie production now – it sure wasn’t a few years ago. Logic is used on major audio productions in part or whole and is finally making sense in it’s workflow/ui. OSX is more stable than ever and top mac hardware is as high performance as you can get. iphones offer pro’s in various fields mobile solutions that just weren’t available not long ago (for example, peterson strobe tuner software for iphone). And the way apple put together application development > sales for iphone software is allowing a whole slew of people to become software dev. pros. I’m a pro who uses apple software/hardware, and I would take the current state of offerings 100x over how things were 5 years ago or 10 years ago. PS Lightroom is available for osx – if it’s a better product use it. Personally I don’t like adding one more item than I already have to Adobe’s expensive and buggy upgrade cycles.
@ solafide
Trying to compare the experience of shows like NAB, CeBIT or in a printing context Drupa to hang’n out at an Apple store is just “more sillier”.
@deepdish
“I am losing faith in Apple to take care us professionals. All of their attention seems to be in consumer products.”
Have you seen the recently-released Aperture 3? It spanks Lightroom, with more selective adjustment tools and more flexible ways to apply presets. With its non-modal workflow, cleaner UI, book layout, one-button web gallery publishing, and MobileMe integration, it’s a better A-Z solution for a high-volume photo business like mine. The scope and sheer volume of improvements (200+) in Ap3 tells me that Apple is solidly committed to serving pro photographers.
Seems this should really help industry. We are into web2print technlogy and we face this problem currently.
Dharmesh
CEO
http://www.onprintshop.com