“It’s a difficult trick, and one that costs businesses in many industries more money and time for commercial printing, because inherent technical problems make it time-consuming to precisely match color on a monitor and on a page,” Sherman reports. “But a patent application filed last September suggests that Apple may have a new approach that would make the process more easier [sic] and more accurate, saving publishers, retailers, advertisers, and marketers of all stripes plenty of time, money, and aggravation.”
Sherman reports, “Apple’s patent application 20100090930 details a smart solution: a monitor that uses adjustable filters to literally display subtractive CMYK color instead of additive RGB. That would eliminate virtually all the conversion companies otherwise need to do… To do this, you’d need a computer and software that could work with such a display — which means more Mac sales for Apple as well. The concept could reestablish the company’s preeminent position in print production and, by extension, all other publishing and graphics work that uses print as a component.”
Read more in the full article here.