“It’s a difficult trick, and one that costs businesses in many industries more money and time for commercial printing, because inherent technical problems make it time-consuming to precisely match color on a monitor and on a page,” Sherman reports. “But a patent application filed last September suggests that Apple may have a new approach that would make the process more easier [sic] and more accurate, saving publishers, retailers, advertisers, and marketers of all stripes plenty of time, money, and aggravation.”
Sherman reports, “Apple’s patent application 20100090930 details a smart solution: a monitor that uses adjustable filters to literally display subtractive CMYK color instead of additive RGB. That would eliminate virtually all the conversion companies otherwise need to do… To do this, you’d need a computer and software that could work with such a display — which means more Mac sales for Apple as well. The concept could reestablish the company’s preeminent position in print production and, by extension, all other publishing and graphics work that uses print as a component.”
Read more in the full article here.
I hope this sees the light of day.
“More easier”!!!!!!! Yikes!
“more easier”?
I’d prefer RGB ink.
I’ll try to overlook the fact that this guy used the phrase “more easier” and focus on the main subject which is really great news for anyone who designs their own promotional materials for print as I do.
It’s kind of ironic that this news (if it’s true) comes at a time when folks are finally starting to get over the stereotype that Macs are only good for graphics.
I say, look out Adobe Creative Suite! You’re about to get rolled over. I expect 2011 to be really interesting.
but it’s soooo easy that it’s ” more easier”!
-Pi
Just thinking of Apple’s many revolutions make my head spin.
“more easier”
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That’s the most bestest use of the English language I’ve ever read.
@loganson
I don’t know about anyone else, but I got it.
And if you want to use it, hopefully you’ve got to use Cocoa/Xcode.
So as Jon Stewart would say, “Adobe, go fsck yourself”,
Found this post by a graphics professional:
http://www.macnn.com/articles/10/04/18/earlier.layoffs.from.support.not.development/
Apple is about to lose the Professionals
04/19, 01:31am
I too am watching CS5. Apple made a big splash with FCP to start with, but now it’s like they don’t care about the pro market. Sorry, but I’m a visual learner… every year I make a pilgrimage to NAB to see the latest developments and learn how to use them. Apple has chosen not to present there anymore and it is a shame. There is no one to talk with from there company. No first hand real person to ask questions of. No one to give answers to problems or tips on shortcuts. In the mean time Adobe and Avid have been there in force. With what I saw at the Adobe both and the instructions given it is very likely that I will make the switch. They were cordial and friendly at the booth and I could hardly move around it without some Adobe assistant offering me help or promotional material.
In the mean time Apple is a NO-SHOW. For a company awash with revenue they have chosen to ignore the trade show circuit all together. I realize attending these shows can be expensive, but there are certain shows that should be considered crucial to their existence (i.e. NAB, MacWorld or NAMM). Apple is ignoring the “warm fuzzy” you get in this day and age from a real human body vs some automated drone. At the show I got instant answers to my questions from Adobe. Apple’s message, “Umm… Go search the web buddy. We don’t have time for you.”
Apple is setting itself up for another “Lightroom” fiasco with FCP. It’s almost impossible to find an Aperture user in the real world due to the secrecy of Apple and the slow update schedule. Nobody knew if it was coming or if it even would. The majority made the switch to Lightroom and I don’t know any that are coming back. At the WPPI (Wedding Photographers) Lightroom was everywhere you turned. The only showing of Aperture was in the back of the Samy’s booth with nobody to demo it. The same thing will happen to FCP. If I… and others… make the change to CS5 Premier in the next few months I’m not coming back to FCP, when it catches up, to get what CS5 already has such as support for native mPeg 2 and AVCHD editing along with BluRay authoring, which Apple seems to refuse to support. Mr. Jobs latest comment was if you want to watch HD do it on YouTube. I don’t think my wedding clients want to log into YouTube to play their wedding video at the reception?
I was excited for Apple’s success. It was obvious at NAB. Walking around the floor. It was almost impossible to find Windows boxes running displays. Just the opposite of what was going on at NAB 3 or 4 years ago. But with this success has come a COLD Apple. One that gives the impression that… “now I’m big I’ll serve you at my desire.” Steve Jobs came to Apple and led the way for the company to create some great hardware and software, but It was the legions of Apple faithfuls that stood by and become the evangelists for what he did. One would not have happened without the other. If Apple gives the impression that it doesn’t need its professional creative customers it won’t be long before we don’t need Apple either.
Too little, too late? With the iPad set to revolutionize print out of existence…
Then again, maybe this technology will help the Kindle match colors with its e-ink…
Here’s the real question… Can Apple be the savior AND destroyer of print at the same time?
Attention Adobe:
Contray to one Adobe, Apple does listen…And act !
ditchdoc68:
That’s the most bestest use of the English language I’ve ever read.
That should be “readed.”
</incorrect grammar nazi>
@twilightmoon
I’d prefer RGB ink.
And how is that supposed to work? Does equal R + G + B print white?
@twilightmoon
I’d prefer RGB ink.
You must be one of those dumbos who work in RGB and then wonder why your print job doesnt look anything like it did on your screen
Too little too late is right, Metryq.
Revolutionizing screen proofing for the print industry is excellent news, but Apple missed the wave and the tide is going out…permanently.
Every four color print house I know is suffering and it’s not just the recession—people are using the net to market now more than ever and the USPS absolutely sucks considering what one pays to have direct mail delivered.
I used to spend 100k a year or more on printing for my organization… now I’m down to $2500 and I’m nixing that too.
Well as a graphics professional my experience with Adobe is somewhat less blinkered than this person, and I for one have long gone beyond being taken in by a few Adobe sales clones promising the earth at a show.
Actually SE30 there are sometimes very good reasons for working in RGB colour mode in Photoshop including the use of many filters and plugins and that in CMYK blues often look so muted that you can’t get a real idea how a design will look strange as that may sound. Indeed many top end label printers demand that you even supply artwork in RGB. It is only failing to change mode when required for print purposes and applying required specific CMYK values from external sources/references that that particular comment has validation.
In our artroom, we all work in RGB. We let InDesign convert to CMYK when it creates the .pdf files.
We use to convert to CMYK before importing in our layout programs, not anymore.
Our photographers prefer adjusting in RGB.
I am losing faith in Apple to take care us professionals. All of their attention seems to be in consumer products.
@spyinthesky
true, you need RGB for the filters and plug-ins, but it really comes down to you at the end, to convert to CMYK, run a proof and see that it matches what you and your client are expecting to see. You really want to be sure that the files you send to a printer will output what you want, not what a particular printer thinks is an acceptable representation of your files. You dont want any surprises at the end.
@ Johnny
That’s a good question, and I’m glad someone asked it. My first thought here was… “Well… why? Print it dead.”
Maybe not soon enough.
I thought print was dying?