“The application indicates that Apple originally filed their trademark just two days prior to formally announcing their upcoming web service associated with iPhone OS 4,” Purcher reports. “Formally, Apple’s iAd is a new mobile advertising platform which combines the emotion of television ads with the interactivity of web ads. You can still view Steve Jobs’ introduction of this new mobile advertising platform beginning at the 44:10 mark of the ‘Apple iPhone OS 4 Event’ QuickTime presentation.”
Purcher reports, “The Canadian filing covers ‘iAd’ under Wares and Services which basically covers Apple in all forms of advertising as well as for being an ASP or Application Service Provider through to ‘Toys’ which encompasses ‘electronic hand-held game units.'”
Full article here.