Apple files for ‘iAd’ trademark

invisibleSHIELD case for iPad“On April 14, 2010, The Canadian Intellectual Property Office published Apple’s latest trademark application for ‘iAd’ under application 1475581,” Jack Purcher reports for Patently Apple.

“The application indicates that Apple originally filed their trademark just two days prior to formally announcing their upcoming web service associated with iPhone OS 4,” Purcher reports. “Formally, Apple’s iAd is a new mobile advertising platform which combines the emotion of television ads with the interactivity of web ads. You can still view Steve Jobs’ introduction of this new mobile advertising platform beginning at the 44:10 mark of the ‘Apple iPhone OS 4 Event’ QuickTime presentation.”

Purcher reports, “The Canadian filing covers ‘iAd’ under Wares and Services which basically covers Apple in all forms of advertising as well as for being an ASP or Application Service Provider through to ‘Toys’ which encompasses ‘electronic hand-held game units.'”

Full article here.


  1. Sometime in the future (18-36 months) we’ll see real style magazines grace the iPad along with the same style of ads that we’re familiar with in magazines. Apple’s trademark covers every scenario possible, so count on cool ads in the future. Not all ads suck and Apple will clean Google’s clock on quality ads.

  2. Not sure it really matters. Apple will probably deliver a superior product & others (ie Google) will copy it–or try to look identical. That’s the EZ game in tech these days. Let some other schmuck do the R&D;& innovation–and when it becomes popular swoop in w/ your own me-too product. No risk involved that way–only upside. 1) The technology is already established. 2) They don’t have to spend a dime to get in the game..

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