“Sure, for some users, Apple’s new multitasking implementation is big news, as is the ability to create folders and finally install home screen wallpaper, not to mention a more robust implementation of the Mail app,” Maxcer writes. “All of these features are nice iterative improvements to an already great phone, but in my mind, the only truly transformative new feature comes back to iAd.”
“Advertising is what drives much of the online experience — let’s face it, someone has to pay for all the content and development effort, and much of the revenue is driven by ads. And yet, who actually likes ads? In general, very few of us do, partially because they so often represent things we don’t care much about,” Maxcer writes. “Then, when we finally see online ads that we do find enticing, we’re very often directed to a lowest-common-denominator Web page. Only some advertisers actually work hard to build interesting and effective ads.”
Maxcer writes, “With iAd, Apple is providing its developers with a new way to include in-app ads without having to create their own ads or secure contracts with advertising companies… Because iAd is in the iPhone OS itself, it can do interactive and video content, for example, without taking you out of the app — and here’s what’s important about this: You can return to app any time you want… It’s really slick.”
Full article here.
MacDailyNews Take: iAd also removes Google from the equation.
MacDailyNews Note: With the release of version 2 of the MacDailyNews app, we switched fully from Google’s AdMob to Apple’s Quattro Wireless mobile ad network.