Adobe Systems Incorporated today announced Adobe Creative Suite 5, a breakthrough release of the industry-leading design and development software for virtually every creative workflow. Focusing on interactivity, performance and maximizing the impact of digital content and marketing campaigns across media and devices, the Creative Suite 5 product line brings exciting full version upgrades of flagship creative tools while delivering significant workflow enhancements to designers and developers. Featuring integration with online content and digital marketing measurement and optimization capabilities for the first time, Creative Suite 5 products include access to signature Omniture technologies, to capture, store and analyze information generated by Web sites and other sources. Additionally, a brand new component, Adobe Flash Catalyst, joins the Creative Suite, ushering in the ability to design interactive content without writing code and improve the collaborative process between designer and developer.
The Adobe CS5 product family also enables the creation of content and applications for the much anticipated releases of Flash Player 10.1 and Adobe AIR 2, which are optimized for high performance on mobile screens and designed to take advantage of native device capabilities for a richer, more immersive user experience.
The new lineup is headlined by Adobe Creative Suite 5 Master Collection, which includes, in a single package, all of Adobe’s renowned Creative Suite tools, such as Photoshop CS5, Illustrator CS5, InDesign CS5, Flash Catalyst CS5, Flash Professional CS5, Dreamweaver CS5, Adobe Premiere Pro CS5 and After Effects CS5. These tools are also available separately or in one of the five Creative Suite editions. The complete Creative Suite 5 lineup includes Creative Suite 5 Master Collection, Creative Suite 5 Design Premium, Creative Suite 5 Web Premium, Creative Suite 5 Production Premium and Creative Suite 5 Design Standard, as well as 15 point products, associated technologies and integration with new Adobe CS Live Services (CS Live Services are complimentary for a limited time).*
“While Creative Suite 5 continues Adobe’s storied history of delivering astonishing new creative features, this release first and foremost addresses the challenges facing publishers and creatives worldwide—how to build profitable businesses around digital content,” said Shantanu Narayen, president and chief executive officer at Adobe. “By coupling sophisticated online business analytics with dazzling creative tools, we’re ensuring that publishers, designers and marketers can create, deliver and optimize beautiful, high-impact digital experiences across media and devices.”
Design Without Boundaries
More than 250 new features have been integrated into the Adobe Creative Suite 5 Master Collection. InDesign CS5 is powering the transition to digital publishing with new interactive documents and enhanced electronic reader device support. Image creation and editing get a boost in Photoshop CS5 with Refine Edge, which offers better edge detecting technology and masking results in less time. Photoshop CS5 also includes the ability to remove an image element and immediately replace the missing pixels with Content-Aware Fill. New stroke options allow Adobe Illustrator CS5 users to create strokes of variable widths and precisely adjust the width at any point along the stroke.
Work Faster with Greater Precision
Engineering breakthroughs throughout Adobe Creative Suite 5 Master Collection work together to dramatically improve performance. Adobe Photoshop, Adobe Premiere Pro and After Effects are now native 64-bit applications on both Mac and Windows, allowing users to work more fluidly when working on high-resolution projects. The highly anticipated NVIDIA GPU-accelerated Adobe Mercury Playback Engine allows Adobe Premiere Pro CS5 users to open projects faster, refine effects-rich HD sequences in real time and play back complex projects without rendering. The revolutionary time-saving Roto Brush tool in After Effects helps users isolate moving foreground elements in a fraction of the normal time. In addition, Dreamweaver CS5 now supports popular content management systems Drupal, Joomla! and WordPress, allowing designers to get accurate views of dynamic Web content from within the product.
Accelerate and Optimize Creative Workflows
Adobe Creative Suite 5 products integrate with new Adobe CS Live*, a set of five online services that accelerate key aspects of the creative workflow and enable designers to focus on creating their best work. CS Live online services are complimentary for a limited time and currently include Adobe BrowserLab, Adobe CS Review, Acrobat.com, Adobe Story and SiteCatalyst® NetAverages™ from Omniture. Adobe CS Review enables online design reviews directly from Creative Suite 5 applications, while Adobe BrowserLab is an indispensable tool for testing Web site content across different browsers and operating systems. NetAverages provides Web usage data that helps reduce the guesswork early in the creative process when designing for Web and mobile. Adobe Story is a collaborative scriptwriting tool that improves production and post-production workflows in CS5 Production Premium. Access to Acrobat.com services, such as Adobe ConnectNow Web conferencing, is also included to enhance discussion and information exchange with colleagues and clients around the globe.
Create and Deliver to More Mobile Platforms
Using Flash Professional CS5, designers and developers can create, test and deliver Web content across a wide range of mobile platforms and devices such as smartphones, tablets, netbooks, smartbooks and other consumer electronics. Users can look forward to deploying content in the browser with Flash Player 10.1 and as a standalone application with AIR 2 when those planned products become available. In addition, users can now build AIR applications using the new Packager for iPhone tool preview, a component of Flash Professional CS5, which can be deployed on the iPhone and iPad (subject to Apple’s requirements and approval) with future device support planned for Android, BlackBerry and Palm webOS.
Pricing and Availability
Adobe Creative Suite 5 products are scheduled to ship within 30 days, with availability through Adobe Authorized Resellers, the Adobe Store and Adobe Direct Sales. Estimated street price for the suites is expected to be US$2599 for Master Collection CS5, US$1899 for CS5 Design Premium, US$1799 for CS5 Web Premium, US$1699 for CS5 Production Premium and US$1299 for CS5 Design Standard. Upgrade pricing and volume licensing are available. Adobe CS5 products integrate with Adobe CS Live Services, which are complimentary for a limited time.* For more detailed information about features, OS support, upgrade policies, pricing and international versions please visit: www.adobe.com/go/creativesuitemaster.
Source: Adobe Systems Incorporated
MacDailyNews Take: Hmm, nary a “go screw yourself, Apple” to be found.
MacDailyNews Note: In their separate “Flash Catalyst CS5” press release, Adobe states, in part:
…Users can now build AIR applications using the new Packager for iPhone tool preview, a component of Flash Professional CS5, which can be deployed on the iPhone and iPad (subject to Apple’s requirements and approval) with future device support planned for Android, BlackBerry and Palm webOS.
MacDailyNews Take: Again, as we wrote last Friday, “[Adobe] should have focused more on Apple’s Mac instead of foolishly waiting for the platform to die and then, when it didn’t drop dead as you hoped, treating Mac users as second-class citizens while pimping inferior Windows PCs. Flash is a proprietary, resource-hogging, browser-crashing abomination and we don’t want ported software on our iPhones, iPads, or Macs; software designed for the lowest common denominator is inferior to software designed to take advantage of individual platforms’ strengths.”
Android, BlackBerry and Palm webOS (better really hurry on that last one, Adobe) can bathe together in lowest common denominator cesspool of mediocrity forevermore. Don’t forget to invite Microsoft, Adobe, it sounds exactly like their kind of party!
Note to advertisers: (including those who advertise via third-party ad networks and become, in effect, our advertisers): Your Flash-based ads are no longer reaching the most well-heeled customers online: 50+ million iPhone owners. They’re also not hitting brand new iPad users or 35+ million iPod touch users. If you care about reaching people with discretionary income, you might want to consider dumping your flash-based ads and moving to a more open format that people with money and the will to spend it can actually see.
Help kill Adobe’s Flash:
• Ask CNBC to offer HTML5 video via the customer support web form here.
• Contact Hulu and ask them to offer HTML5 video via email:
• Ask ESPN360 to offer HTML5 video instead Flash via their feedback page here.
• Join YouTube’s HTML5 beta here.
• On Vimeo, click the “Switch to HTML5 player” link below any video.
Where is the Adobe Director update??
Waow! Your announcement comes pretty late!
And have you seen the price differences between US sales and other countries? A scandal!
Apple should buy Adobe and make normal prices for these suites: a price cut down to a tenth would be correct.
. . . Creative Suite 5 products include access to signature Omniture technologies, to capture, store and analyze information generated by Web sites and other sources. . . .
Download the Ghostery extension for Firefox and discover “Omniture technologies” in the form of web bugs that track your every move. Then use Ghostery block them.
Personally, I am still suffering from sticker shock… $1300 to $2600 for CS5, you have got to be kidding me…
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All I want is Dreamweaver and Photoshop…
And for only twice the price of a computer. $2600.
I can get all the equivalent programs made for Mac for under $200.
My co m pu te r i s r u n n i n g s l o w b e ca use a script i n F L A S H is .. iss i ..
They can sod off.
I’ve bought some of their products before, but I’m not a graphic artist and I so don’t actually *need* anything they do. And they do charge a helluva a lot.
They’ve deliberately precipitated a row with Apple even though they have yet to get Flash running decently on *any* mobile platform. It’s all left a very bad taste in my mouth. I think Adobe have been incredibly manipulative and sneaky. I doubt I’ll buy anything of theirs again in a hurry.
In my experience Adobe software is too “Blamer” for my tastes. When software is written for 3 world computers and ported to the Mac they are never as elegant as the Apple software. The comparison of Dreamweaver and iWeb makes my point. The notion that there has to be a significant learning curve to learn a program is nuts. Apple software puts the fun back into tasks that are hard to learn with most outside software. We don’t need Adobe anymore to do things that they had a hammer lock on a few years back. Now every piece of software I have ever needed comes native to the Mac now and Apple always seems to get it right, one versions of iMovie that sucked compared to the rest of what Apple released is a pretty good record.
‘In addition, users can now build AIR applications using the new Packager for iPhone tool preview, a component of Flash Professional CS5, which can be deployed on the iPhone and iPad (subject to Apple’s requirements and approval)’
hasta la vista baby: death to flash- the lesser satan (windoze being the great satan).
YMMV, but I’m now of the opinion that the Mac Community needs to send Adobe a message.
The easiest way to do this?
If you’re planning on buying CS5 … wait.
Yes, just hold off for a bit.
Let’s take a few weeks and get a bit organized — i’m not calling this a ‘BOYCOT’, but rather a “WAIT-FEST”.
Over the next several weeks, we can find some particular day that’s historically significant on the calendar. A message can be sent simply by waiting until that day … at which point everyone can then place their order to buy Adobe.
The message that this sends Adobe is: “I use you because I have to, and I’d consider alternatives”.
think about it.
-hh
@-hh
I agree. That day could be 7/42010.
Apple needs to either BUY Adobe outright, or put the gloves away, shake hands and get on with optimizing each other’s products so they truly provide the BEST COMPUTING EXPERIENCE ever created. Including iPhone/iPad. Adobe makes great products. Flash is a web standard and CS5 seems to be a solid step in sustaining that.
In the immortal words of Rodney King… “People, I just want to say, you know, can we all get along? Can we get along? Can we stop making it, making it horrible for the older people and the kids?…It’s just not right.”
Love ya Steve!
– A concerned Connecticut Mac Fanboy
Flash is a web standard
No, it’s not. It is just a widespread disease. And it is in the process of becoming entirely redundant at long last.
Sighhhhhhhhh.
Wake me when the ‘kill everyone that isn’t Apple’ ranting stops…
@ zmarc,
The upgrade price is $899 and requires a 64bit Intel chip in your machine.
I think Adobe has just priced themselves out of the hobbyist market.
Bloatware. Just like Microsoft, designers are forced to upgrade with this overblown piece of software designed to insult professionals using the Mac.
Obviously, the author of that press release took Press Release Writing 101 in college and got an A+. It reminded me of Adobe software, bloated…
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I dislike flash like the rest of us. But Photoshop, AfterEffects and Illustrator are standard apps for the mac creative community. There are no direct competitors that I know of (while there are many out there that do much of the same).
so, tell me? Can we drop adobe? Suggest alternatives. Because if Adobe drops us, we’re in trouble