“Analyst Maynard Um with UBS issued a new note to investors Wednesday morning, in which he noted a recent Q-Series survey that found Apple leads the smartphone industry in both mindshare and retention rate,” Marsal reports. “Among respondents, 56 percent said they believe Apple is the best smartphone manufacturer, and the implied retention rate among a sample of 310 users is 95 percent — well beyond, Um noted, anything else seen ever in the industry.”
“‘While we believe that this retention can change rapidly, anecdotally during our survey we even received emails from three respondents asking when the next iPhone will be available,’ the analyst wrote,” Marsal reports. “A whopping 90 percent of iPhone owners think that Apple is the best handset maker on the market.”
Marsal reports, “The report also issued the first estimate from UBS on iPad sales. Um expects Apple to ship 2.1 million in its 2010 fiscal year, growing to 4.6 million in 2011.”
MacDailyNews Take: We hereby claim official coinage of “Once you go iPhone, you’ll never disown.” Inspired, of course, by the famous “Once you go Mac, you’ll never go back.” And, Maynard Um’s iPad estimates for both Apple’s 2010 and 2011 fiscal years are laughably low.