Apple secures iSlate trademark; the question is why?

Apple Online Store“Talk about intrigue. On March 20, 2010 or about a week prior to Apple securing the iPad trademark from Fujitsu, Apple was assigned the trademark of ‘iSlate,’ according to Chinese Trade Mark Records discovered by Patently Apple,” Jack Purcher reports for Patently Apple. “Apple’s subsequent trademark application is dated March 25, 2010. Apparently Apple’s trademark mystery may not be over just yet.”

“In our January 26, 2010 report titled ‘Operation Apple: What will they Call their Tablet?’ we pointed to the Canadian filing for ‘iSlate’ and noted that Slate Computing (USA) LLC had filed for an extension of their trademark until May 21, 2010,” Purcher reports. “We could now see in hindsight that the extension was quite the chess move on someone’s part – be it an individual or Apple’s own shell company attorneys. Was there a master plan all along to wrestle ‘iPad’ away from Fujitsu by using the ‘iSlate’ trademark in-hand as a persuasive tool? We may never know the answer to that question – but it sure sounds plausible.”

Purcher reports, “The iSlate trademark is noted as being filed under International Class 9. The list covers a host of unlikely product categories beyond the self evident ‘tablet computers’ listing. Would iSlate the ‘computer cable’ make any sense? No. How about iSlate the cool modem? Not on your life – but those are some of the choices noted… The only product beyond a tablet computer that would make any sense whatsoever would be that of a ‘notebook’ – and only because an Apple patent already illustrates such a combo-unit being on the drawing board.”

Full article, with Apple’s trademark filiing documents, here.


  1. Apple surely had multiple names that were being considered.. iSlate probably happened to be one of them.. They are probably just dotting the i’s and crossing the t’s in the event of any issues with the iPad name..

  2. I’m far from being an expert on trademarks, but don’t you have to have a product to actually maintain the trademark name? If Dell was to produce and sell a tablet and name it the iSlate, dont they have a better case for being granted the trademark name than Apple? If they don’t, then what is to keep any of the computer makers from claiming every name in the dictionary vaguely related to electronics as a trademarked name?

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