“Magazines largely are planning downloadable iPad applications that are near-replicas of the stories in the print versions, but they are demonstrating the new-media bells and whistles for advertisers: add-ons like videos, social-networking tools and navigation that take advantage of the large screen, touch technology and Internet connections of the tablet computer,” Ovide and Vranica report.
“Time Inc.’s Sports Illustrated has been showing advertisers three video-heavy ad prototypes, including one for a Ford Mustang that includes an arcade-style driving game using the tilt-and-turn capability of the iPad. With a few touches to the screen, readers can pick paint colors and wheel styles for cars they might want to buy,” Ovide and Vranica report. “‘Some of the things you can do are just mind blowing,’ says Steve Pacheco, FedEx’s director of advertising. ‘You are taking something that used to be flat on a page and making it interactive and have it jump off the page.'”
Full article here.
“Time Magazine has signed up Unilever, Toyota Motor, Fidelity Investments and at least three others for marketing agreements priced at about $200,000 apiece for a single ad spot in each of the first eight issues of the magazine’s iPad edition, according to people familiar with the matter,”
In the meantime Apple has turned its advertising back on Fox. Silly!
No, they didn’t turn the ads back – on Fox. English is a funny old language – ennit?
The key thing is to make such ads as enticing and entertaining as possible, so that they don’t become an annoyance.
——RM
LordRobin:
That’s the array of options iAds will deliver.
Ron.
Are you suggesting Apple advertise the iPad on an iPad?
That’s pretty meta.
We’re about to witness an epic shift to ibells and iwhistles.
Building…
And so it begins.
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I hate adverts as much as anyone, but in contrast to the youtube size videos playing in one of the umpteen windows one has opened on a computer, a HD quality, very brief, very well design ad that plays as the focus of attention on a more personal device should have a greater effect than what goes around the web today. If it makes Hulu free, I have no problem with it.
As long as they don’t take contol and we can avoid them, but will that be the case?
@acid
I am with you. I do get information about wants and needs from ads – I just detest seeing all the ads about things I would never want or need.
@Monger:
it’s iBells and iWhistles. Sheeesh… get the cApitAlizAtion right!