preps HTML5 video playback ahead of Apple’s revolutionary iPad launch

Apple Online Store“With the imminent arrival of the Apple iPad, it seems at least one major television network is updating their website to provide video playback support for new tablet device — without Flash,” Arnold Kim reports for MacRumors. “’s website began displaying a couple of strange “iPad – test” video links, first noted by The Other Mac Blog.”

“We investigated further and found that… if you visit using the iPad SDK Simulator or spoofing your browser’s User-Agent to impersonate an iPad, you are sent to a different version of the video,” Kim reports. “This new version of the video does not yet work but appears to be based on HTML5. The css files reference HTML5 and have a number of ‘webkit’ specific calls. Webkit is the browser engine used in the iPad’s mobile safari.”

Kim reports, “While the videos don’t currently play, the ‘fullscreen mode’ reportedly already works in the iPad simulator.”

Full article, with screenshot, here.

MacDailyNews Take: Another nail in Adobe Flash video’s coffin.

MacDailyNews Note: Note to advertisers (including those who advertise via third-party ad networks and become, in effect, our advertisers): Your Flash-based ads are no longer reaching the most well-heeled customers online: iPhone owners. They’re also not hitting iPod touch users. And, very soon, iPad users won’t be seeing them, either. If you care about reaching people with discretionary income, you might want to consider dumping your flash-based ads and moving to a more open format that people with money and the will to spend it can actually see.

Help kill Adobe’s Flash:
• Ask CNBC to offer HTML5 video via the customer support web form here.
• Contact Hulu and ask them to offer HTML5 video via email:
• Ask ESPN360 to offer HTML5 video instead Flash via their feedback page here.
• Join YouTube’s HTML5 beta here.
• On Vimeo, click the “Switch to HTML5 player” link below any video.


  1. We need not kill Flash altogether. As long as it is put back in its rightful place (for delivery of complex, interactive animated content using VERY LITTLE bandwidth… remember, its purpose was to SAVE bandwidth!).

    The good part about these developments is this: iPad is not even out yet, meanwhile we have YouTube, Vimeo, now CBS all working hard to make sure iPad can show their content without issues (i.e. without Flash). In addition to these, we have mainstream commercial sites (such as Virgin America airline) going Flash-less in anticipation of iPad launch.

    If the trend is any indication, the pace should only pick up, once the device is actually out.

  2. @ron – Bush, Rove and company were all huge Apple fans (seems that simplified use was very helpful to them). I’m sure Fox has already gotten the memo from the Republican Party and are implementing their marching orders.

  3. MacDailyNews Note:Note to advertisers … Etc.. etc…


    Dear MDN, Why is it necessary to warn advertisers??? Who cares if they continue making Flash ads??

    We don’t want to see them anyway..

  4. @MikeK
    Because the advertising revenue provides the resources for many of the online functions and websites. MDN largely depends on web advertising to keep it going. Have you donated to MDN lately?

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