Chinese Apple product owners twice as likely to purchase future Apple products

Apple Online Store“‘China represents Apple’s next major geographic growth opportunity.’ So says Morgan Stanley analyst Katy Huberty, who believes the new retail stores the company plans to open in the country in the next few years will spike its sales,” John Paczkowski reports for AllThingsD.

MacDailyNews Note: Please see these related articles:
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Paczkowski continues, “In a research note issued this morning, Huberty describes a ‘positive correlation between Apple store expansion and Mac market share’ and applies it to Apple’s plans for 25 new retail stores in China. Though the company has less than one percent market share in China today, she writes, there is significant untapped demand for its products. ‘Our Dec ’09 proprietary survey of 1,050 high-end Chinese consumers, representing an addressable population of 50 million, points to strong underlying demand for Apple products… What’s more, Chinese Apple product owners are 2x more likely to purchase future Apple products according to our survey. We believe Apple’s investment in China targets the revenue upside from this halo-effect.'”

See the charts in the full article here.’

6 Comments

  1. I’m a Chinese consumer with a home in Shanghai. I have 4 Macs, an iPhone and an iPod touch. I had a Mac SE in Beijing as far back as 1987. I’d say, owning one device makes you want to own more.

  2. I love my macs. But have you ever tried doing anything online in China with a mac. China is back asswords when it comes to computers. If you want to buy something on taobao, or do a little online banking they want you to install a Windows XP or Windows 2000 module on your computer. If buy chance you have windows 7, Linux, Mac OS … you are sh*t out of luck.

    I actually wish Apple would cut a deal with a bank in China advertising you can bank online using a Mac or an iPhone. Then convince the stupid back using proprietary software is dangerous!

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