Asked specifically if they’d swap their present phone for Google’s new Android-based Nexus One, 32% of Blackberry users said “yes,” compared with just 9% of iPhone users. This figure zoomed to 60% for users of smartphones not made by Blackberry or Apple.
“These results show that the restlessness of Blackberry users with their current brand hasn’t just been driven by the allure of iPhone,” said John Martin, CEO of Crowd Science, in the press release. “Rather, Blackberry as a brand just isn’t garnering the loyalty seen with other mobile operating systems.”
Crowd Science’s methodology applies rigorous sampling and research techniques to online populations, allowing for real-time results. Indeed, a significant event affecting the research – the debut of Nexus One on January 5 – occurred midway through the Dec. 24. 2009 to Jan. 21, 2010 study period. Rather than being a disruptive factor, however, the Crowd Scientists were able to measure how the launch affected the attitudes of respondents. For example, awareness of the Android operating system jumped six points – to 66% from 60%. Moving from awareness to familiarity, however, results were stable throughout the research period – at about 10% for all smartphone users excluding Android owners.
Awareness of the Google Nexus One phone itself following launch was found to be 91% amongst iPhone users, 75% amongst Blackberry users, and 73% amongst users of other smartphones.
Other survey results include:
Android users skew younger and less affluent than iPhone and Blackberry users. Users of all types of smartphones had downloaded more free applications than paid ones during the preceding seven days, with iPhone users significantly more likely to pay for apps, Android users leading in free apps, and Blackbery users far behind on both fronts. Both Android users and iPhone users were found much more likely than Blackberry users to use their phones only for personal use (32%, 28% and 16% respectively). On the other hand, 7% of Blackberry users use their phone only for business, with that category of user minimal with iPhone (1%) and non-existent in the Android base.
For the survey, the Crowd Scientists tapped 1,140 respondents who were randomly recruited via the Crowd Science Sample Beta program from websites serving more than 20 million unique visitors. The vast majority of respondents (44%) used a regular cell phone, not a smart phone. iPhone users represented 17% of the respondents, followed by Blackberry users (15%), Nokia (10%), Windows Mobile (4%), Android (3%) and Palm (2%).
More Details from the study here.
Source: Crowd Science
[Attributions: Boy Genius Report, Ars Technica. Thanks to MacDailyNews Reader “Angel C.” and “Gabriel B.” for the heads up.]
Oh no! What will RIM do? I know. Buy one POS and get three of four POS for free. Buy it now and get a fifth POS for free!
odd, I thought it would of been higher.
The number would be higher, if the executives issued free BlackBerries from work actually are technology savvy and the phones weren’t free. There lies the fundamental flaw of the survey. Even if you ask a better question – go to a government or corporate office and ask if given a choice for company issued free phone, which will they choose, most of them would probably defer to the opinion of their IT guy – until they’ve actually used an iPhone.
The only reason many people buy a Blackberry in the U.S. is because they want to stay with Verizon and have to settle for something other than the iPhone. Eventually one of two things will happen. 1.) Apple will bring the iPhone to Verizon, or 2.) Apple will stick with AT&T;and those Verizon users will get impatient and eventually switch to get their iPhone.
Unless they’re doing it specifically to stay with Verizon, anybody who is thinking about getting an Android device over an iPhone truly doesn’t understand technology.
To prove my point, here is my favorite chart of the week:
iPhone vs. Droid comparison chart
@ Tony
I’d switch in a heartbeat but there is zero atnt coverage where I live. None. I am sticking with a plain Jane motorola phone until something gives but even my patience with apple is growing thin.
“The only reason many people buy a Blackberry in the U.S. is because they want to stay with Verizon and have to settle for something other than the iPhone.”
That would be me.
” Eventually one of two things will happen. 1.) Apple will bring the iPhone to Verizon,”
Hoping
“or 2.) Apple will stick with AT&T;and those Verizon users will get impatient and eventually switch to get their iPhone.”
Maybe, but not likely. I have an iPod Touch and can manage. AT&T;where I live is simply dreadful.
Seems like you rarely hear about people loving buttons anymore.
I’m sure a lot of those whiners bought Nexsux One’s.
Once he Company I work for started allowing iPhones everyone, except a few old dudes, immediately switched to the iPhone from their WinMo phones. So great to see.
@MacBill
Good one Mac, keep up the good work.
iPhone rules, Droid sucks and so does Microcrap.
http://www.apple.com/macosx Life is simple, only on a Mac.
44% is not only not a vast majority, it isn’t even a majority of any kind.
don’t agree
Keep in mind that ‘Android’ users have not had any time to get sick of their copy-cat phone yet.
MacBill
Nice site and blog. Thank you.
Hahahhahahahaha
it’s taken a long time for people to realize that the blackberries are glorified 2 way alphanumeric pagers from the 80s
“blackberry now talky capable with technicolor!”
More iPhone 4.0 rumors please.
The apple websites sure have been quiet since the iPad was launched…
Android for fix’ers.
iPhone for do’ers.
Blackberry for Excel.
I am a Blackberry Storm user … and am not thrilled. I really want the iPhone, but Verizon service is FAR superior to AT&T;. PLEASE Apple, bring the iPhone to Verizon … PLEASE …
Hardware makers are now in a tight spot. Because of Apple’s lawsuit against HTC, many have scrapped their Android plans and re-evaluating options.
On the one hand, lawsuit threatens the future of the platform. On the other hand, no other platform enjoys nearly as high a loyalty as Android (other than iPhone, obviously). As such, it is extremely attractive. So, what to do, what to do….?
Apple did what it had to do strategically: sued HTC to protect its market position with the iPhone. Results are already showing; competitors are hedging their bets refocusing on non-Android solutions. This will give enough time for Apple pull further ahead.
Statisticians have a lot of nerve calling themselves Scientists.
The way they manipulate the data to get the answers their clients want they should be called something else. Politicians is the first word that comes to mind but that word is already taken.
I am a Mac Fanatic.
I am a Verizon user for a number of reasons (Primary reason is that a phone is a phone first and has to be able to get a signal)
I have no desire to switch to ATT.
I want an iPhone.
I want/need a Smart Phone.
What am I to do.
@ ET
“What am I to do.”
Go buy an iPhone. You said a phone is a phone first. EDGE is everywhere, so you can make a phone call everywhere. There you go.
My next phone will be a blackberry. I think they are neat =D